Cut call initiation to 1-2 clicks, zero lost leads

An enterprise real-time communications platform had a clunky, multi-step call initiation flow that was losing inbound leads. Customers couldn't start sessions quickly, and after-hours visitors hit a dead end with no fallback. The workflow was a friction point in revenue-adjacent sales demos.

A streamlined call experience with progressive disclosure:

Clear primary CTA with visual attention cues — one obvious action

Minimal modal — just enough context, then action

Conditional after-hours UI with contact form fallback, so zero inbound leads are lost outside business hours

Backend API extensions to support hours-of-operation logic

Owned UX redesign, frontend architecture, and backend extensions across multiple customer deployments:

Redesigned the call initiation UX end-to-end

Extended backend APIs for hours-of-operation conditional logic

Implemented real-time UI state handling

Maintained and deployed across multiple customer sites

Resolved bugs in the after-hours libraries as they surfaced in production

1–2 clicks to session start — down from a fragmented multi-step flow

0 lost inbound leads after-hours — prevented via conditional fallback UI

Core sales demo feature — used as a primary feature in revenue-adjacent demos

Multi-site deployment — shipped and maintained across customer implementations

Vue, Vite, Pinia, Node.js, Redis, AWS S3, CloudFront, Figma.