1–2 clicks to session start

1–2 clicks to session start — down from a multi-step fragmented flow. Zero lost inbound leads after-hours via conditional fallback UI. Used as a primary feature in revenue-adjacent sales demos.

Simplified a fragmented call initiation flow into a fast, intuitive experience. Implemented progressive disclosure — clear primary CTA, minimal modal, then action. Added conditional UI based on hours of operation with an after-hours contact form fallback. Maintained across multiple customer deployments including Coloramo FCU and Chelsea Groton Bank.

MY ROLE - Owned UX redesign and frontend architecture - Extended backend APIs for hours-of-operation logic - Implemented real-time UI state handling - Maintained multiple customer deployments

DELIVERABLES - Progressive disclosure call initiation flow - After-hours conditional fallback UI - Live deployments at Coloramo FCU and Chelsea Groton Bank

RESULTS - 1–2 clicks to session start — down from fragmented multi-step flow - Zero lost inbound leads after-hours - Adopted as a core feature in revenue-adjacent sales demos