📍 Tool: Tableau Public

👤 Audience: Business owners, sales managers, product leads

This dashboard provides a real-time view of sales performance, helping decision-makers identify top revenue channels, monitor category performance, and optimize marketing efforts based on actual customer behavior.

Time Series Chart: Sales Over Time (Monthly trend)

Sales Breakdown by Marketing Channel: Organic, Paid Ads, Social Media, Referral, Email

Sales by Product Category: Groceries, Beauty, Fitness, Fashion, Electronics

Purchase Frequency Distribution: Histogram of the number of purchases per customer

Filters: Transaction Month, Product Category

See which marketing channels generate the most revenue

Analyze seasonal patterns in sales to guide promotional timing

Identify top-selling categories and underperformers

Understand customer purchase frequency to support segmentation or loyalty strategies

Segment sales by time or category with built-in filters

Tableau visualization and layout design

Business KPI definition and dashboard storytelling

Time-series trend analysis

Marketing & product performance insight modeling

Customer behavior visualization (frequency distribution)