Warmly Email Campaign for User Engagement
Oge Alamata
# Email 1: Immediately captures attention by highlighting the silent pipeline loss and tees up Warmly as the urgent fix
S L: Your website has stalkers (and you don't even know it)
PT: 97% of your visitors are ghosts... until now
Hey [First Name],
Welcome to Warmly!🎉
Thanks for joining the revolution of smart sales teams who actually know who's visiting their website.
Controversial truth?:Your website is basically a revolving door of mystery shoppers.
Right now, someone from IBM could be pricing your solution. A VP from Salesforce might be comparing you to competitors. That dream client you've been chasing? They visited your site yesterday.
And you have zero clue who they are.
Here's what's actually happening on your site:
- 97% of visitors leave without a trace (ouch 😬)
- Your best prospects are window shopping anonymously
- While you're cold calling, they're already researching YOU
Listen: What if you could see exactly who's visiting, what they're looking at, and strike while the iron's hot?
That's literally what Warmly does. We de-anonymize your website traffic and turn those mystery visitors into named accounts with phone numbers, emails, and buying intent scores.
No more wondering "who was that?"
No more chasing cold leads while hot prospects slip away.
Just real-time intelligence that turns your website into a lead generation machine.
Welcome aboard! Time to turn those mystery visitors into real opportunities.
Want to see exactly who visited your site today? It takes 2 minutes to set up.
Zero setup fees. Zero long-term contracts. Zero excuses for letting another qualified lead ghost you.
Talk soon,
The Warmly Team
#Email 2: Builds momentum by reframing outreach frustration into opportunity, guiding the reader from pain → interest → Warmly-powered success → action.
SL: Cold outreach is dead (here's what killed it)
PT: The spray-and-pray era is officially over...
Hey [First Name],
ATTENTION: If you're still sending "Hope this finds you well" emails, you're basically using a flip phone in 2025.
Here's the brutal truth: Cold outreach died the moment buyers got smarter than your scripts.
Think about it:
- Your prospects get 100+ cold emails daily
- Generic messages = instant delete 🗑️
- Meanwhile, they're actively researching solutions (maybe even yours!)
But here's where it gets INTERESTING...
What if instead of guessing who might need your product, you could see exactly who's already shopping for it?
Here comes: Intent-driven outreach(aka the cold-calling killer)
Here's how the smart money operates now:
✅ Someone visits your pricing page → You know they're budget-qualified
✅ They download your competitor comparison → Strike while they're comparing
✅ They spend 10 minutes on your features page → They're practically raising their hand
This creates DESIRE for a better way:
No more "spray and pray." No more interrupting strangers. Just warm conversations with people who are already interested.
It's like having x-ray vision into your prospect's buying journey.
ACTION TIME:
Ready to ditch the cold outreach graveyard and start conversations that actually convert?
Your competition is probably still cold calling. Let them. While they're leaving voicemails, you'll be closing deals with prospects who are already warm.
The Warmly Team.
#Email 3: simplifies the decision by directly comparing Warmly’s benefits to well-known industry giants, creating clarity and conversion through contrast.
SL: Clearbit who 🤔? (We do it better for 70% less)
PT: Same signals. More speed. Fraction of the price.
Hey [First Name],
That expensive "legacy" tool you're considering? It's basically a Nokia in the iPhone era.
Let me guess... someone mentioned Clearbit, ZoomInfo, or Qualified, and suddenly your budget started sweating?
Here's the tea: You're about to pay enterprise prices for startup-level features.
FEATURES breakdown (aka reality check):
Warmly gives you:
- Real-time visitor alerts (not batch updates from yesterday)
- 1st, 2nd, AND 3rd party intent signals (triple the intel)
- AI-powered workflows that actually work
- Chat + email + LinkedIn outreach (all-in-one)
Legacy tools give you:
- Expensive data dumps
- Manual workflows (it's 2025, people!)
- Single-channel outreach
- Contracts that trap you for years
WHY SMART TEAMS ARE SWITCHING:
✅ More signals = Better targeting
✅ Real-time alerts = Faster response
✅ AI automation = Less manual work
✅ Omnichannel = Higher conversion
WHAT THIS MEANS FOR YOUR WALLET AND & SANITY:
💰 70% less cost than enterprise alternatives
⚡3x faster setup and deployment
🚀 Higher conversion rates from intent-driven outreach
😌 No long-term contracts (because we're confident you'll love it)
Icing on the cake? We're backed by Y Combinator and Sequoia. Built for modern RevOps teams who demand results, not just reports.
Ready to see why high-growth teams are jumpin ship?
That Clearbit renewal coming up? Maybe it's time to ask yourself: "What am I actually paying for?"
See exactly how Warmly stacks up against the competition – we win on price, features, and speed.
The Warmly Team.
Who Are these for:
Users who signed up for Warmly’s free tier within the last 7 days but have not completed critical onboarding steps such as:
Installing the tracking snippet.
Connecting Salesforce, HubSpot, or other CRMs.
Setting up their first AI workflow or real-time alert.
Activating any outreach automation (email, chat, LinkedIn).
Why this Campaign Strategy:
Email 1: Intention
Welcomes new users while shocking them into realizing they're missing out on identifying the anonymous visitors already researching their business. Introduce the core problem Warmly solves—anonymous visitors slipping through the cracks—and position the platform as the must-have visibility and engagement tool.
Email 2: Intention
Educates prospects that traditional cold outreach is dead and positions intent-driven outreach as the smart evolution for modern sales teams. Reframe outdated sales tactics as inefficient, then educate readers on how Warmly enables smarter, intent-driven, multichannel outreach that actually gets replies.
Email 3: Intention
Positions Warmly as the superior, cost-effective alternative to expensive legacy tools like Clearbit by directly comparing features, speed, and price. Showcase Warmly’s value by contrasting it with expensive industry giants, helping the lead rationalize a switch and nudging them to take the next onboarding step.
Overall sequence intention: Move prospects from awareness (you have a problem) → education (here's the better solution) → comparison (we're the best choice) to drive them toward choosing Warmly over competitors.
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Posted Jul 3, 2025
Developed email campaign for Warmly to boost user engagement and conversion.
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