Josh Lyons Unicorn Closer Mastermind Email Campaign

I mean it. Because watching closers make excuses while I bank $100K+ months has become my favorite entertainment.( sad but true)

"The leads suck." "The market's saturated." "Maybe it's my script?"

Blah, blah, blah. 🙄

Here's what you won't admit: You're not broke because of external factors. You're broke because you're average. And average closers deserve average paychecks.

You know what's hilarious? While you're Googling "best closing techniques," I'm literally creating millionaires in my mastermind.

But here's the thing - they didn't learn some secret closing line. They didn't get better leads. They stopped thinking like broke-minded closers.

See, there are two types of people in sales:

Commodity closers fight for scraps. They compete on price. They beg for referrals.

Unicorn closers? We don't even play the same game.

I remember being just like you. Broke at 28, living in a studio apartment, wondering why I wasn't "making it" despite working 12-hour days.

The problem wasn't my work ethic. It wasn't my product knowledge.

Everything changed when I discovered what I now call the Unicorn Closing System.

It's not about closing harder. It's about becoming the closer prospects chase instead of the one doing the chasing.

I've created a no-BS video that reveals the exact system that took me from food stamps to financial freedom.

CAUTION⚠️: This isn't for everyone. If you're comfortable being mediocre, don't watch. You'll just get depressed seeing what you're missing out on.

Still here? Good. That means you might actually be ready to evolve.

Talk soon (hopefully as a future millionaire),

I'm giving away the exact method I used to train Alex Hormozi’s gym launch sales team.

My colleague thinks I'm insane. Sales gurus are having a panic attack (might put them out of business😏 )

But I've got a point to prove.

The $100K/Month Scriptless closing isn't taught in ANY sales program. Not Sandler. Not SPIN. Not even Tony Robbins' $25K mastermind.

Why? Because it's MY intellectual property.

Trust Bridge Framework(skips months of relationship building).

Mind Control Patterns that trigger instant buying decisions.

Hypnotic Hook (prospects enter a buying trance).

The Kill Shot Close(makes "thinking it over" impossible).

Last week, Sarah used this to close a $180K enterprise deal in 23 minutes. The prospect literally said "When can we start?"

No objection handling. No follow-up calls. No negotiation.

Just straight cash. 💸

This scriptless closing only works for people who understand the psychology behind it. Hand it to an amateur? They'll butcher it and wonder why it "doesn't work."

I'm breaking down this entire scriptless closing LIVE in the Mastermind. Every word. Every pause. Every psychological trigger.

Consider this my gift to the closers who are ready to evolve beyond mediocrity.

Warning:This might piss off a lot of sales gurus. They'll realize their $5K programs are teaching Stone Age tactics while I'm handing out nuclear weapons.

Their problem, not mine. 🤷‍♂️

Ready to see why Fortune 500 companies pay me stupid money?

Hey [First Name],

Harsh? Maybe. True? Absolutely.

I've analyzed 1,472 sales calls this year alone. And I've discovered something disturbing:

The 3 career-killing mistakes that are keeping you broke . They're all your manager ever TAUGHT you.

Your manager tells you to position yourself as the expert because "knowledge builds credibility.”

Being the "expert" triggers instant psychological resistance. Prospects think: "Great, another know-it-all trying to sell me."

My Unicorn students use Reverse Authority Positioning instead — making prospects beg for our expertise. Result? 427% higher close rates.

Your manager won't teach this because he's never heard of it. He's stuck in 1994.

You think "the money is in the follow-up."

Follow-ups are for weak closers who can't close on the first call. They're admitting defeat before they even start.. My Unicorn methodology secures same-day commitments 82% of the time, ELIMINATING the need for follow-ups entirely.

Your manager loves follow-ups because it masks his inability to teach real closing.

You waste time building rapport because "people buy from people they like."

People buy from people they TRUST to solve their problems. My Trust Bridge Framework creates instant authority, skipping weeks of relationship-building.

Your manager pushes rapport because that's all he knows from 1987.

The brutal truth? The "best practices" you're following are actually designed to keep you dependent on outdated systems. They're not mistakes – they're handcuffs.

And every day you're following them, you're falling further behind the top 1%.

Remember: The most dangerous lies are the ones that sound like good advice.

Don't let another day of mediocrity pass,

Like, checking his bank account before buying coffee broke.

Making $2,000/month as a part-time closer while his friends made fun of his "cute little sales job."

This week? He has closed $132,000 in 5 days and has retired his wife.

Skylar joined my Unicorn Closer Mastermind thinking it was "probably another sales course scam." His words, not mine. 😂

Month 1: joined the Mastermind. Learned and implemented everything he was taught. Closed his first $12K deal

Month 2: $31K in commissions

Month 3: $89K (yes, you read that right)

Last week: Single $47K close in 15 minutes

Plot twist: Skylar was never "naturally gifted" at sales. He was just sick of being broke and followed the system EXACTLY as taught.

Unlike Brad from his old company who's still asking prospects "How's the weather today?" 🙄

Meanwhile, their colleagues are still debating whether to use Arial or Times New Roman in their follow-up emails.

Here's the uncomfortable truth: These aren't special people. They're not sales prodigies. They just stopped doing what everyone else does and started doing what ACTUALLY works.

The funniest part? Skylar's old boss recently asked him for sales advice. The same boss who told him he'd "never make it in high-ticket sales."

Awkward. 😬

The same system that took him from ramen noodles to ribeye steaks is available in my Mastermind. Every technique. Every framework. Every psychological trigger.

Fair warning: This only works if you actually implement it. If you're the type who buys courses and let them collect digital dust, save your money. Buy lottery tickets instead. Better odds.

But if you're ready to follow a proven system that's already transformed 300+ closers...

Welcome to your new life.

Confession time: I used to be that awkward salesperson who made prospects want to hide under their desks.

You know the type – stumbling over objections, sweating through presentations, and basically turning every sales call into a masterclass of what NOT to do.

I thought : I wasn't born to sell. Nobody is.

That whole "natural closer" thing? Complete BS. It's just a convenient excuse average salespeople tell themselves while the "unnatural" ones are crushing quotas.

Here's what I learned after bombing countless calls:

Sales isn't about charisma. It's about systems.

It's not about personality. It's about process.

It's not about being "gifted". It's about being trained.

The top 1% aren't magical unicorns who popped out of the womb closing deals. They're persons who learnt frameworks that actually work.

The harsh truth? While you're waiting to become "naturally gifted", your competition is learning proven systems that guarantee results.

Stop playing the personality lottery, [First Name].

The same frameworks that transformed me from sales disaster to $100K+ monthly commissions are exactly what'll turn you into a Unicorn Closer.

Ready to stop making excuses and start making bank?

Get the systems. Skip the "natural talent" BS. Every "natural closer" you admire learned these frameworks somewhere. The difference? They did it quietly while you were still believing the myth.

Talk soon,

You know what people told me when I launched Unicorn Closer Mastermind?

A) Your DoorDash orders for 3 months (you know those $25 meals add up)

B) The Unicorn Closer Mastermind

Let me put this in perspective…

- Less than your $25 × 3 times/day DoorDash delivery for 3 months

- What you probably spend on Amazon in 3 month (don't lie)

- Less than 3 nights out at the club

- Probably what you spend in target in 3 months

- What you probably blew last weekend partying (and still broke)

- Netflix, Spotify, gym membership you never use, that meditation app gathering digital dust —subscriptions you forgot you had.

But investing $2997 in a skill that could 10x your income?

"That's too much money!?" 🙄

None of those nights out are making you money.

The Unicorn Closer Mastermind? My students average $20K-50K extra per month.

- Investment: $2997 (less than your weekend party budget)

- Average return: $20,000+ per month

- ROI: Are you kidding me?

Actually, scratch that. You'll make it back in your first WEEK using these frameworks.

Skip your unnecessary addictions for 12 weeks = Life-changing sales skills

Or keep partying hard, ordering overpriced takeouts and stay broke. Your choice.

The Mastermind? Or staying exactly where you are for another year? Just like you did last year.

Because they know the real cost of NOT investing in themselves.

While you're debating $2997, they're banking an extra $10K-50K per month.

You've been getting my emails for weeks now.

You've seen the proof.

You've heard the stories.

You KNOW this works.

And honestly? I'm done chasing people who aren't serious.

While you've been thinking about it for the past week and waiting for the perfect time, your competition is banking $10K, $20K, $50K+ months.

There's no perfect time. There's only NOW and TOO LATE.

The Unicorn Closer Mastermind closes TONIGHT at midnight and this is your final notice.

I get it. Change is scary. Investing in yourself feels risky.

You know what's actually risky?

Still broke, still struggling, still making excuses about why you "can't afford" to level up.

Banking serious money using the exact frameworks that transformed my life from $0 to $100K+ per month.

But after tonight? This opportunity is GONE.

I'm not bringing this back. I'm not doing a "flash sale." I'm not reopening doors for the fence-sitters.

See you on the inside... or see you next year making the same income.

This strategy is designed to use psychological progression from provocative insult to urgent scarcity, breaking down resistance by attacking current beliefs, providing value, reframing objections, and forcing immediate action. The campaign uses bold, emotionally charged storytelling & psychological pressure to move prospects through emotional states of anger, curiosity, inadequacy, hope, reassurance, justification, and urgency and positions "Unicorn Closer Mastermind" program as the only elite path to sales mastery. Each email escalates commitment by shifting between confrontation, proof, transformation, and ROI leading to a high-commitment purchase decision and a high converting final close.