Josh Lyons Unicorn Closer Mastermind Email Campaign
Oge Alamata
#Email 1: This email punches hard with out of the box pattern interrupt and challenges the reader’s identity, using direct confrontation to trigger introspection and interest
SL: I hope you stay broke (seriously)
PT: Because you dont seem to care
Hey [First Name],
I hope you stay broke.
I mean it. Because watching closers make excuses while I bank $100K+ months has become my favorite entertainment.( sad but true)
"The leads suck." "The market's saturated." "Maybe it's my script?"
Blah, blah, blah. 🙄
Here's what you won't admit: You're not broke because of external factors. You're broke because you're average. And average closers deserve average paychecks.
You know what's hilarious? While you're Googling "best closing techniques," I'm literally creating millionaires in my mastermind.
Last month alone, THREE of my students hit 6-figures.
But here's the thing - they didn't learn some secret closing line. They didn't get better leads. They stopped thinking like broke-minded closers.
See, there are two types of people in sales:
1. Commodity Closers (that's probably you)
2. Unicorn Closers (that's who you COULD become)
Commodity closers fight for scraps. They compete on price. They beg for referrals.
Unicorn closers? We don't even play the same game.
I remember being just like you. Broke at 28, living in a studio apartment, wondering why I wasn't "making it" despite working 12-hour days.
The problem wasn't my work ethic. It wasn't my product knowledge.
The problem was I was playing checkers while millionaire closers were playing 4D chess.
Everything changed when I discovered what I now call the Unicorn Closing System.
It's not about closing harder. It's about becoming the closer prospects chase instead of the one doing the chasing.
Want to see exactly how?
I've created a no-BS video that reveals the exact system that took me from food stamps to financial freedom.
[Stop Being Broke - Watch Here →]
CAUTION⚠️: This isn't for everyone. If you're comfortable being mediocre, don't watch. You'll just get depressed seeing what you're missing out on.
Still here? Good. That means you might actually be ready to evolve.
[Apply for the Mastermind Here →]
Talk soon (hopefully as a future millionaire),
Josh Lyons – The Guy Who Broke the Closing Game
P.S. - My last mastermind graduate just bought his first Porsche. Meanwhile, average closers are still arguing about whether to use "feel, felt, found" in 2025. Stay broke, it suits you. 🤷♂️
#Email 2: It introduces high perceived value and exclusivity by offering access to frameworks that elite closers use, making the reader feel like they’re missing out on weapons others are secretly using.
SL: This is worth $1.2M (I'm giving it away)
PT: Fortune 500 companies pay me $50K for this.
Hey [First Name],
I'm about to commit business suicide.
I'm giving away the exact method I used to train Alex Hormozi’s gym launch sales team.
My colleague thinks I'm insane. Sales gurus are having a panic attack (might put them out of business😏 )
But I've got a point to prove.
The $100K/Month Scriptless closing isn't taught in ANY sales program. Not Sandler. Not SPIN. Not even Tony Robbins' $25K mastermind.
Why? Because it's MY intellectual property.
Here's what makes this deadly:
Trust Bridge Framework(skips months of relationship building).
Mind Control Patterns that trigger instant buying decisions.
Hypnotic Hook (prospects enter a buying trance).
The Kill Shot Close(makes "thinking it over" impossible).
Last week, Sarah used this to close a $180K enterprise deal in 23 minutes. The prospect literally said "When can we start?"
No objection handling. No follow-up calls. No negotiation.
Just straight cash. 💸
But here's the kicker...
This scriptless closing only works for people who understand the psychology behind it. Hand it to an amateur? They'll butcher it and wonder why it "doesn't work."
That's why I'm doing something unprecedented:
I'm breaking down this entire scriptless closing LIVE in the Mastermind. Every word. Every pause. Every psychological trigger.
[Get Access to it in the Mastermind →]
Consider this my gift to the closers who are ready to evolve beyond mediocrity.
Warning:This might piss off a lot of sales gurus. They'll realize their $5K programs are teaching Stone Age tactics while I'm handing out nuclear weapons.
Their problem, not mine. 🤷♂️
Ready to see why Fortune 500 companies pay me stupid money?
[Get Full Mastermind Access →]
Josh Lyons
P.S. - My last enterprise client generated $3.2M in 90 days using scriptless closing. But hey, if you prefer asking "How's the weather?", "What's your biggest pain point?" for the 47,000th time, be my guest.
#Email 3: It leverages authority and insight to dismantle false beliefs and industry best practices, positioning Unicorn Closer as the only path out of mediocrity.This positions Josh as the expert who can identify and solve problems the prospect didn't even know they had, making conventional sales training look outdated and creating urgency to learn the "right" way.
SL: [First Name], you're a killer.
PT: Killing your career with these 3 fatal closing mistakes...
Hey [First Name],
You're deliberately sabotaging and killing your career
Harsh? Maybe. True? Absolutely.
I've analyzed 1,472 sales calls this year alone. And I've discovered something disturbing:
The 3 career-killing mistakes that are keeping you broke . They're all your manager ever TAUGHT you.
Here's what's sabotaging your income:
🚨 Career-Killer #1: The "Expert Trap"
Your manager tells you to position yourself as the expert because "knowledge builds credibility.”
DEAD WRONG.
Being the "expert" triggers instant psychological resistance. Prospects think: "Great, another know-it-all trying to sell me."
My Unicorn students use Reverse Authority Positioning instead — making prospects beg for our expertise. Result? 427% higher close rates.
Your manager won't teach this because he's never heard of it. He's stuck in 1994.
🚨 Career-Killer #2: The "Follow-Up Fantasy"
You think "the money is in the follow-up."
ABSOLUTE GARBAGE.
Follow-ups are for weak closers who can't close on the first call. They're admitting defeat before they even start.. My Unicorn methodology secures same-day commitments 82% of the time, ELIMINATING the need for follow-ups entirely.
Your manager loves follow-ups because it masks his inability to teach real closing.
🚨Career-Killer #3: The "Rapport Delusion"
You waste time building rapport because "people buy from people they like."
DANGEROUS MYTH.
People buy from people they TRUST to solve their problems. My Trust Bridge Framework creates instant authority, skipping weeks of relationship-building.
Your manager pushes rapport because that's all he knows from 1987.
The brutal truth? The "best practices" you're following are actually designed to keep you dependent on outdated systems. They're not mistakes – they're handcuffs.
And every day you're following them, you're falling further behind the top 1%.
Want to see exactly how my Unicorn Closers have escaped these career killers?
[Get Solution in the Mastermind →]
Remember: The most dangerous lies are the ones that sound like good advice.
My newest student was making 8 follow-up calls per deal ($4K commissions) before joining Mastermind. Last month he closed $76K with ZERO follow-ups. But sure, keep "checking in" with prospects and wondering why you're still broke.
[Join The Unicorn Closer Mastermind →]
Don't let another day of mediocrity pass,
Josh Lyons
#Email 4: Social proof through specific student success stories makes the transformation feel real and achievable, while the relatable "barista to millionaire" narrative helps prospects see themselves in the success stories.
SL: Barista Turned Millionaire (accidentally)
PT: Plot twist – He learned to close deals faster than making lattes...
Hey [First Name],
Meet Skylar. 6 months ago, he was a broke barista.
Like, checking his bank account before buying coffee broke.
Making $2,000/month as a part-time closer while his friends made fun of his "cute little sales job."
This week? He has closed $132,000 in 5 days and has retired his wife.
From his kitchen table. In his pajamas.
$132,000 in 5 days.
Retired his wife.
Here's what happened:
Skylar joined my Unicorn Closer Mastermind thinking it was "probably another sales course scam." His words, not mine. 😂
Month 1: joined the Mastermind. Learned and implemented everything he was taught. Closed his first $12K deal
Month 2: $31K in commissions
Month 3: $89K (yes, you read that right)
Last week: Single $47K close in 15 minutes
Plot twist: Skylar was never "naturally gifted" at sales. He was just sick of being broke and followed the system EXACTLY as taught.
Unlike Brad from his old company who's still asking prospects "How's the weather today?" 🙄
But Skylar isn't alone:
Hussein. H - Went from $800/month to $22K/day (yes, that's 28x increase)
Danny - Closed $160K deals and $16k in commissions in 7 days with our system.
Jules - $36k from 4 out of 5 calls and $9k in commissions - that's what a day in her life looks like. Quit her job after making $67K in month 2.
Meanwhile, their colleagues are still debating whether to use Arial or Times New Roman in their follow-up emails.
Here's the uncomfortable truth: These aren't special people. They're not sales prodigies. They just stopped doing what everyone else does and started doing what ACTUALLY works.
The funniest part? Skylar's old boss recently asked him for sales advice. The same boss who told him he'd "never make it in high-ticket sales."
Awkward. 😬
Want to know exactly what Skylar learned?
The same system that took him from ramen noodles to ribeye steaks is available in my Mastermind. Every technique. Every framework. Every psychological trigger.
[Join The Mastermind That Changed Skylar's Life →]
Fair warning: This only works if you actually implement it. If you're the type who buys courses and let them collect digital dust, save your money. Buy lottery tickets instead. Better odds.
But if you're ready to follow a proven system that's already transformed 300+ closers...
Welcome to your new life.
Josh Lyons
P.S. - Skylar just bought his dream car cash. His old coworkers are still carpooling. But hey, at least they're really good at "building rapport." 🚗💨
[Stop Being Broke - Join Mastermind Here →]
#Email 5: This vulnerability-led email crushes the “natural talent” myth and reframes success as a result of systems over personality, reducing self-doubt objections. This removes the psychological barrier of "not being a natural closer" by reframing sales success as learnable skills rather than innate talent, making the mastermind feel accessible to everyone
S L: "I was the WORST salesperson alive (until this...)"
PT: "My first month? $0 in sales. Here's what changed everything…”
Hey [First Name],
Confession time: I used to be that awkward salesperson who made prospects want to hide under their desks.
You know the type – stumbling over objections, sweating through presentations, and basically turning every sales call into a masterclass of what NOT to do.
I thought : I wasn't born to sell. Nobody is.
That whole "natural closer" thing? Complete BS. It's just a convenient excuse average salespeople tell themselves while the "unnatural" ones are crushing quotas.
Here's what I learned after bombing countless calls:
Sales isn't about charisma. It's about systems.
It's not about personality. It's about process.
It's not about being "gifted". It's about being trained.
The top 1% aren't magical unicorns who popped out of the womb closing deals. They're persons who learnt frameworks that actually work.
The harsh truth? While you're waiting to become "naturally gifted", your competition is learning proven systems that guarantee results.
Stop playing the personality lottery, [First Name].
The same frameworks that transformed me from sales disaster to $100K+ monthly commissions are exactly what'll turn you into a Unicorn Closer.
Ready to stop making excuses and start making bank?
[JOIN MASTERMIND NOW →]
Get the systems. Skip the "natural talent" BS. Every "natural closer" you admire learned these frameworks somewhere. The difference? They did it quietly while you were still believing the myth.
Talk soon,
Josh Lyons
#Email 6: It directly attacks the price objection with contrast framing—showing that not investing is more costly than investing—and shifts focus from cost to ROI. The price reframing makes the $2997 investment feel ridiculously small by anchoring it to everyday wasteful spending, shifting the conversation from "expensive" to "stupid not to buy."
S L: "[First Name], you can't afford success?"
PT: "$2997? You spend more on unnecessary addictions than becoming rich
Hey [First Name],
You know what people told me when I launched Unicorn Closer Mastermind?
Josh, $2,997 is too expensive!
Quick quiz:
What costs more?
A) Your DoorDash orders for 3 months (you know those $25 meals add up)
B) The Unicorn Closer Mastermind
Answer: Your lazy takeout addiction
Let me put this in perspective…
$2997 breaks down to:
- Less than your $25 × 3 times/day DoorDash delivery for 3 months
- What you probably spend on Amazon in 3 month (don't lie)
- Less than 3 nights out at the club
- Probably what you spend in target in 3 months
- What you probably blew last weekend partying (and still broke)
- Netflix, Spotify, gym membership you never use, that meditation app gathering digital dust —subscriptions you forgot you had.
Yet people lose their minds over "the price."
You literally spend more on your convenience and unnecessary addictions than life transformation.
But investing $2997 in a skill that could 10x your income?
"That's too much money!?" 🙄
Here's the thing:
None of those nights out are making you money.
The Unicorn Closer Mastermind? My students average $20K-50K extra per month.
So let's do REAL math:
- Investment: $2997 (less than your weekend party budget)
- Average return: $20,000+ per month
- ROI: Are you kidding me?
You'll make back the investment in your first month.
Actually, scratch that. You'll make it back in your first WEEK using these frameworks.
The math is simple:
Skip your unnecessary addictions for 12 weeks = Life-changing sales skills
Or keep partying hard, ordering overpriced takeouts and stay broke. Your choice.
[First Name], what's actually expensive?
The Mastermind? Or staying exactly where you are for another year? Just like you did last year.
My students would laugh at this "price objection."
Because they know the real cost of NOT investing in themselves.
While you're debating $2997, they're banking an extra $10K-50K per month.
But hey, keep indulging in your unnecessary addictions if that feels like a better investment.
Your call, [First Name].
[Stop Overthinking, Start Earning — Join Mastermind]
Josh Lyons
P.S – Still think it's "expensive"? Check your DoorDash history. I bet you've spent more on delivery fees this month than most people make.
[Invest in something that actually pays you back — Join Mastermind ]
#Email 7:The final ultimatum creates artificial scarcity and forces an immediate decision by removing the option to "think about it later," pushing fence-sitters into action through fear of missing out.
SL:I'm done chasing you, [First Name]
PT: Doors close tonight. Stay broke or level up. Your choice…
[First Name],
You've been getting my emails for weeks now.
You've seen the proof.
You've heard the stories.
You KNOW this works.
But you're still sitting on the fence.
Tonight at midnight, the Unicorn Closer Mastermind closes.
And honestly? I'm done chasing people who aren't serious.
While you've been thinking about it for the past week and waiting for the perfect time, your competition is banking $10K, $20K, $50K+ months.
While you're reading this email, they're closing deals.
There's no perfect time. There's only NOW and TOO LATE.
The Unicorn Closer Mastermind closes TONIGHT at midnight and this is your final notice.
I get it. Change is scary. Investing in yourself feels risky.
You know what's actually risky?
Staying exactly where you are.
Six months from now, you'll be in one of two places:
Still broke, still struggling, still making excuses about why you "can't afford" to level up.
Banking serious money using the exact frameworks that transformed my life from $0 to $100K+ per month.
The choice is yours.
But after tonight? This opportunity is GONE.
I'm not bringing this back. I'm not doing a "flash sale." I'm not reopening doors for the fence-sitters.
The ambitious ones will join tonight.
The excuse-makers will stay broke.
Which one are you, [First Name]?
Last chance to find out:
[Apply Now - Doors Close Tonight]
See you on the inside... or see you next year making the same income.
Josh Lyons
Why this strategy?:
This strategy is designed to use psychological progression from provocative insult to urgent scarcity, breaking down resistance by attacking current beliefs, providing value, reframing objections, and forcing immediate action. The campaign uses bold, emotionally charged storytelling & psychological pressure to move prospects through emotional states of anger, curiosity, inadequacy, hope, reassurance, justification, and urgency and positions "Unicorn Closer Mastermind" program as the only elite path to sales mastery. Each email escalates commitment by shifting between confrontation, proof, transformation, and ROI leading to a high-commitment purchase decision and a high converting final close.
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Posted Jun 30, 2025
Crafted a high-converting email campaign for Unicorn Closer Mastermind programme to nuture and convert new leads to join.
