I explored many design ideas for this project (find a few examples at the bottom) but we settled for a clear and elegant logo font, and a beautiful but legible handwritten secondary font. We considered a range of colour palettes but agreed that the coral and white palette felt unique and gave off a kind, genuine feel that was important to us during this project. As Anna specialises in wedding photography we wanted to tie that in without it feeling too sweet or girly. We thought the colour palette did a great job of that too.