Role: Course Strategist & Digital Product Architect The Overview: Turned a client’s raw expertise in Upwork client acquisition into a structured, low-ticket ($50–$100) digital course asset. Designed the end-to-end curriculum, mapped the student journey, and architected a high-converting backend upsell funnel to maximize Average Order Value (AOV).

The client was an expert at generating consistent revenue on Upwork but faced a common bottleneck: their knowledge was locked in their head. They wanted to package their repeatable process into a scalable digital product but lacked the structural framework to do so.

They needed more than a technical virtual assistant to upload videos—they required a strategic partner to:

Deconstruct a complex sales process into an actionable, beginner-friendly curriculum.

Determine the exact boundaries of a low-ticket ($50–$100) front-end offer without giving away the entire ecosystem for free.

Design an intentional backend upsell strategy to ensure the funnel was highly profitable.

Select and configure the right platform infrastructure for delivery and community engagement.

Extracting the Framework: Conducted deep-dive strategy sessions to extract the client's proprietary methodology across profile positioning, proposal writing, and closing.

The Student Journey: Mapped a practical, outcome-focused curriculum designed specifically for freelancers and agency owners, ensuring immediate "quick wins" to boost course completion rates.

Asset Creation: Structured supporting execution materials, including high-value proposal templates, profile checklists, and client conversation scripts.

The Front-End Offer: Defined the exact scope of the $50–$100 core course to ensure it delivered massive standalone value while naturally creating a demand for the next step.

AOV Optimization: Designed a multi-tier monetization funnel:

Evaluated the client’s long-term business goals to recommend and implement the ideal platform ecosystem (balancing community-focused platforms like Skool with robust marketing automation giants like Kajabi or GoHighLevel).

Built out the student onboarding sequence and automated delivery funnels to create a seamless, hands-off user experience from payment to completion.

From Idea to Asset: Successfully translated messy, real-world expertise into a clean, marketable, and scalable digital product blueprint.

Engineered for Revenue: Built an optimized funnel architecture designed to significantly increase the initial $50–$100 customer value via strategic order bumps and high-ticket backend pathways.

Operational Readiness: Delivered a fully mapped-out launch and distribution strategy, giving the client a clear, actionable roadmap to successfully take the product to market.

Skills: Digital Product Strategy, Course Curriculum Design, Funnel Architecture, Offer Positioning, Student Experience Design, Launch Strategy.

Platforms: Kajabi