I built and managed the Kajabi launch system for a free 3-day live Apple workshop designed for everyday users who wanted to understand OS 27, Siri, Apple Intelligence, and their Apple devices with more confidence.

The launch needed more than a registration page. It required a connected customer journey that could capture leads, register attendees for the event, keep them engaged during the 25-day promotion period, deliver live-session access, send replays, and guide qualified attendees to a paid community offer.

A Kajabi workshop registration landing page

Event setup in Kajabi, connected to registration automations

A welcome email triggered immediately after registration

A 25-day email nurture sequence to keep registrants engaged before the workshop

Promotional email campaigns for the existing email list

A sales page, paid offer setup, and checkout page

Sales-tracking automations to identify where purchases came from

Tags and automations for registrants, purchasers, cancellations, and follow-up journeys

24-hour and 1-hour reminder emails containing the Zoom access links

Replay email campaigns after Days 1,2 and 3

A live Day 3 offer sequence for the paid community

Post-workshop follow-up emails for people who did not purchase during the live offer

3,162 people registered for the workshop

1,000+ attendees joined the live Zoom workshop

29 emails were created and sent before the workshop

Around 15 follow-up emails were sent after the workshop

100+ monthly community memberships were sold

The launch generated 5-figure sales

Conversion rate:

Tools used

Kajabi, Zoom, email marketing automation, landing pages, checkout flows, tags, and sales attribution.