I led the Kajabi website redesign and conversion-focused lead generation setup for a growing online business with an existing audience of 10,000 email subscribers.

The goal was to make the website easier to navigate, improve the mobile experience, and turn more organic visitors into email subscribers through clearer user journeys and better lead magnet placement.

Over 6 months, the email list grew from 10,000 to 30,000+ subscribers, adding more than 20,000 new leads.

The business had a strong brand and valuable free resources, but the original Kajabi website was not converting visitors effectively.

The site had a cluttered layout, unclear navigation, and lead magnets that were either difficult to find or not positioned at the right points in the visitor journey. This made it harder for organic traffic to become email subscribers.

The website also needed a stronger mobile experience, since many visitors were accessing pages and forms from their phones.

I rebuilt the website around one core objective: make it simple for visitors to understand the value of the free resources and subscribe.

I redesigned the site structure, improved the user journey, created clearer calls to action, and built multiple strategic opportunities for visitors to opt in across the website.

Full Kajabi website UI and UX redesign

Homepage redesign with a clear above-the-fold lead magnet

Simplified navigation and site architecture

Mobile-first page optimization

Redesigned lead magnet landing pages

Lead capture forms across key site pages

Blog post opt-in opportunities

Footer and pop-up opt-in forms

Custom Kajabi landing pages for free resources

Form-to-tag automations inside Kajabi

Automated lead magnet delivery email sequences

Backend tagging structure to organize new subscribers and support follow-up campaigns

Results

10,000 to 30,000+ email subscribers in 6 months

200% net email list growth

20,000+ new leads added

An average of 3,300+ new subscribers per month

A clearer, mobile-friendly website experience

A scalable Kajabi lead-generation system built to handle increased traffic and subscriber volume

The redesign gave the business more than a modern-looking website. It created a conversion-focused Kajabi system that turned website visitors into subscribers through clear messaging, strategic lead capture points, and automated delivery.

Every major page was designed to guide visitors toward useful free resources and a simple next step: joining the email list.

The backend automations and tagging structure also made it easier to deliver resources instantly, organize incoming leads, and support future email marketing campaigns without adding outside tools or developers.