The primary logo for Flare is a bold, all-caps typeface with customised letters. The sharp edges in the logo emphasise the cutting-edge products that Flare provides to its customer base.

The packaging design for Flare is professional, simplistic and yet eye-catching. The aim was to distance the brand from other sports & fitness brands selling similar products, which usually feature overcomplicated & confusing designs. The approach was to ensure the customers aren't confused by jargon when buying, and the design was to stand out on shelves against other products.