A Cinematic Journey to Japan

Embark on a cinematic voyage through the Japanese Film Festival, Season 6 (2023-24), spanning across 7 vibrant cities in India.

As the creative mind behind the project, I crafted posters and illustrations encapsulating the fusion of Japanese and Indian culture. From the iconic Mount Fuji to bustling Tokyo Tower, cherry blossoms to India's architectural marvels & transportation, each asset breathed life into the festival's brand. With screenings in Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, and Pune, featuring 12 meticulously selected films, this festival promises an immersive exploration of Japanese cinema. Client | The Japan Foundation, India

Initial Research:

The client brief asked for 3-4 initial concepts exploring traditional, contemporary, and pop styles, capturing the essence of both Japanese and Indian cultures. The aim was to create a cohesive design that could be adapted with specific elements for different city announcements while keeping the core design consistent.

The final concept centered around a film slate held by hands adorned with traditional Indian elements such as red glass bangles, gold rings, and intricate henna patterns. This slate symbolized the film festival, focusing on a camera and film tickets. In the background, iconic elements like Tokyo Tower and Mount Fuji were showcased, adorned with vibrant Sakuras (cherry blossom), and accompanied by a traditional Japanese crane and lanterns. A wave pattern in the background added to the Japanese aesthetic.

The main poster featured a blue background, symbolizing calmness and depth, complementing the vibrant Japanese elements. For the city announcement posters, the core design was adapted with specific colors to capture each city's unique essence and vibe. Source Sans was selected as the primary typeface due to its boldness and versatility, ensuring the text remained impactful and attention-grabbing across all materials.

Each city poster featured the main design with unique colors and local elements, creating a sense of place while maintaining the overall festival branding.

The designs were well-received by the audience, enhancing the festival's visibility and appeal. The cohesive yet city-specific posters helped create a unified yet localized festival experience.