Hoipure | Visual Identity & Packaging
Neha Tanwar
Welcome to the world of Hoipure, where frozen food meets fresh taste sensations.
The 'Street Food' collection celebrates the vibrant flavors of India, offering an array of favorites like Pyaaz Kachori, Samosas, Momos, and more. Hoipure is driven by innovation and relentless product development, ensuring each bite delivers an authentic culinary experience.
The brand identity of Hoipure is defined by simplicity and freshness. With a color palette of white, black, and green, it evokes the essence of nature and purity.
Illustrations of vegetables and spices adorn the packaging, a visual reminder of the commitment to using only the freshest ingredients, free from artificial additives.
Consistency in packaging design across the entire food range maintains a strong brand presence, ensuring instant shelf recognition. Whether it's the Pyaaz Kachori or the Paneer Tikka, each product embodies the essence of Hoipure— fresh, flavorful, and convenient.
