I kicked off with brainstorming to capture the Wild West vibe. The goal was to create a label that felt like a mini-storybook, drawing people into the wild and adventurous era of Jack Daniel's. The "Wild West" theme was a perfect match for Jack Daniel's American heritage. I included elements like cacti, bar doors, animal skulls, wired trunks, and a dusty sunny background to set the scene.

Imagine a Wild West showdown: a cop and a thug face off, surrounded by gritty scenery. To the right, a woman smokes while musicians strum and sing. On the left, a bounty hunter aims at a screaming girl, and another musician smokes a pipe. When the label wraps around, the musicians meet, completing the scene. Big clouds and wavy patterns tie it all together in a dusty, adventurous vibe.

I gave the Jack Daniel's logo a makeover to fit the theme. Now it looks like it’s made of dark wooden planks, adding a cool vintage touch.

The final label is a fun, story-driven design. It’s got a cohesive color palette, detailed illustrations, and a customized logo that ties everything together.