learn-e, e-learning that does not feel like e-learning

learn-e is Cleverclip's custom e-learning product: bespoke courses built on storytelling, clear structure and learning psychology rather than slide decks with a quiz bolted on. I did the brand and the web presence, designed and built in Framer.

The site had to sell a method, not a feature list, to buyers who have all sat through corporate e-learning that did not work. So the argument is built as a sequence of oppositions, because the audience already has a mental model and the job is to displace it rather than add to it. Four parallel statements carry the middle of the page: Stories statt Slides, Sehen statt Lesen, Micro statt Monster, Können statt Wissen. Each names the familiar thing and its replacement in the same breath.

That structure is the design decision. A skim reader gets the entire proposition in four lines. A careful reader gets four sections to go into. The page never has to repeat itself.

Built as four genuine breakpoint bands rather than one layout scaled down, including the tablet range most sites skip, and shipped bilingual in German and English as a real localisation rather than a machine-translated afterthought.

Built as Interactive Media Designer at Cleverclip GmbH, Bern, not as an independent client engagement.