Content Marketing Strategy





My background in content marketing & strategy

I am a seasoned content strategist with a proven track record of developing impactful content strategies for various brands across diverse industries. My process is rooted in thorough research, strategic planning, and a deep understanding of each brand's unique identity and objectives.

I was featured by Semrush as one of the top 100 content marketing influencers and experts to follow in 2022.



Semrush’s Top 100 Influencers in Content Marketing [2022]

Semrush’s Top 100 Influencers in Content Marketing [2022]

Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO …





My process

1. Discovery Phase:
   • I conduct comprehensive research to understand the brand's target audience, market trends, and competitive landscape.
   • I collaborate closely with stakeholders to define key objectives, messaging priorities, and desired outcomes.
2. Strategy Development:
   • I develop a comprehensive content strategy tailored to the brand's goals, incorporating insights from the discovery phase.
   • I work with Canva docs, Notion, Powerpoint, Google Slides, Google Docs, and many mediums that the brand requires.
   • I define content pillars and themes to guide content creation and ensure alignment with brand identity and values.
   • I identify relevant channels and platforms for content distribution, considering audience preferences and behaviors.
3. Content Creation Guidelines:
   • I establish clear guidelines for content creation, including tone of voice, style preferences, and visual aesthetics.
   • I provide templates and frameworks to streamline content development and maintain consistency across channels.
4. Measurement and Optimization:
   • I implement key performance indicators (KPIs) to track the effectiveness of content initiatives and measure ROI.
   • I conduct regular performance evaluations and iterate strategies based on data insights and audience feedback (On demand/ to be discussed)



An example of a brand personality slide from a project with a spice based company in Germany





My Deliverables:

1. Content Strategy Documents:
   • Detailed content strategy documents outlining objectives, target audience insights, content pillars, and distribution channels.
2. Content Calendar Templates with examples:
   • Content calendar tenplates outlining monthly themes, content formats, publication dates, and responsible stakeholders.
3. Guidelines and Templates:
   • Clear guidelines and templates for content creation, including style guides, tone of voice documents, and visual branding assets.