Monthly newsletter for consulting business (ongoing)
Jean Wandimi
Copywriter
SEO Writer
Email Newsletter Writer
Gmail
MailChimp
Mailgun
I have been a copywriter for many service-based business newsletters. One of my main notable projects is running a newsletter for a consulting company for three years 6 months.
I specialize in crafting punchy, engaging copy that resonates with your subscribers and drives results for your business.
How we started working together
I understood the unique needs and preferences of the business target audience. We created a brand voice and newsletter goals chart. We then created a structure for each newsletter to follow. We picked the content pillars of each newsletter ie. to inform, entertain, or inspire action,
My process
I tailor each newsletter to align perfectly with the brand voice and communication goals.
Achievements:
Content Optimization:
Engagement Enhancement:
Subscriber Growth:
Client data for a small targeted newsletter
4. Performance Monitoring and Optimization:
Monitored key performance metrics such as open rates, click-through rates, and subscriber churn.
Conducted regular performance reviews and adjusted strategies based on real-time data insights.
Continuously optimized newsletter content, design, and delivery methods to maximize effectiveness and ROI.
Results:
Increased newsletter subscriber base by 22% from 2022_2023
Launched a LinkedIn newsletter and increased subscribers from 0- 1,962 subscribers in 4 months.
Achieved [percentage]% improvement in open rates and [percentage]% increase in click-through rates.
Enhanced overall newsletter engagement metrics, resulting in higher reader retention and interaction.
