Client: Cila Project: HQ Website Design Platform: Webflow (custom front-end), integrated with internal app

Cila is an AI-powered hiring assistant built to streamline how companies attract, assess, and select candidates. The website needed to reflect both the intelligence and automation behind the product and the human-centered outcomes it enables — fairer assessments, better conversations, and stronger teams. The design also had to support rapid experimentation across positioning, messaging, and feature rollout, without losing the warmth and clarity that make hiring feel personal.

We approached the project with a conversion-first mindset, prioritizing clarity and action. The layout was built around a narrative structure:

Problem → Messy, manual hiring

Insight → AI can structure and automate early stages

Solution → Cila as a hiring co-pilot

Proof → Demos, UI previews, social proof (later to be added)

Action → CTA to start hiring with Cila

We paired this with lightweight n product and decor animations illustrations using the almightty Rive

We set a tone of stillness and balance across the site. We didn’t want the usual hyper-speed, overstimulated SaaS homepage. Instead, the brand would breathe — calm illustrations, subtle wind-driven motion, and a centered product demo wrapped in softness.

A treehouse, a modern home, and a young tree: metaphors for stages of a growing team

Watercolor-style illustrations that animate gently in the wind, creating a feeling of serenity

These visuals frame the actual UI to remind visitors: behind every job post, there's a human story

To bring cila to life without overwhelming the visitor, we built in a series of subtle interactions:

Hover effects on some cards

Timed entrance transitions on headings and key sections, designed to flow in softly — not snap into view

Ambient movement around the illustrations (light shifts, shadow adjustments, wind particles) that suggest a living environment

These animations were intentionally understated. Their purpose wasn’t to impress but to create atmosphere

RIVE used to animate trees swaying softly with page scroll and product demos

Component-based structure using a custom in-house CMS

Responsive optimization across devices, maintaining illustration alignment across breakpoints

The result is a website that feels intelligent, precise, and calm mirroring the product itself.

Live Link: https://www.cilahq.com