AdBoost Site Design
Dennis Afariyu
AdBoost Website Redesign Visit Site →
Client: AdBoost
Project Type: Full Website Redesign
Platform: Webflow
AdBoost needed a sleek, conversion-ready site to introduce and test their new performance marketing product with an already established customer base. The site had to be fast, clear, and built for trust and traction.
Goal
Design AdBoost’s website to clearly introduce and validate their new performance marketing product.
The site needed to be sleek, fast, and conversion-focused, built to establish trust with an existing customer base while driving early traction for the new offering. Visual simplicity, performance, and strategic motion were key to guiding attention and encouraging action.
Rive animation
Animations
We explored simple but impactful Rive animations to bring movement to the site without adding weight. The goal wasn’t flash—it was focus.
Animations were used sparingly: to draw attention, guide flow, and add a sense of energy that aligns with AdBoost’s core promise. Smooth transitions, subtle microinteractions, and controlled motion all contribute to a sharp, performance-driven feel.
Logo Design
Logo Design
We created a custom logo built around three core ideas: clarity, motion, and recognition.
Form and Concept
The design merges the letter A with a rocket shape, reinforcing AdBoost’s focus on speed, launch, and forward momentum.
Geometry and Structure
Simple, balanced geometry keeps the mark strong and scalable. The form is compact, symmetrical, and easy to identify at any size.
Visual Functionality
Negative space within the mark adds contrast and precision without complexity. The logo works cleanly across both dark and light backgrounds.
Application
From web to pitch decks to app icons, the mark holds its clarity and impact across all formats.
The final result is a bold, modern symbol that carries the energy and intent behind AdBoost’s product.
Product Animation Exploration
We explored physical-style illustrations and dynamic animations to give the interface a more tactile, high-impact feel. This visual approach added depth and realism, helping users instantly grasp the product’s functionality. The animated toggle and progress bar emphasized control, responsiveness, and performance—all core to AdBoost’s brand.
The Outcome
A fast, focused Webflow site that clearly presents AdBoost’s new product and builds trust with returning users. The use of subtle Rive animations added energy without distraction, while clean visuals and tight copy supported conversions.
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Posted Jun 20, 2025
A fast, product-focused Webflow site built for clarity, trust, and traction. Clean visuals, Rive animations, and bold messaging showcase AdBoost’s edge
