Role: E-Commerce Solution / Web Design / Branding & Identity

Duration: 3 weeks

Live Site: Live Love Pop

Impact: +50% total sales, +48% returning customer rate, official store overtook Amazon as the primary channel

Live Love Pop needed a storefront that matched the energy and purpose of its refreshed brand identity. While the brand’s mission of "Selfless Snacking™" and "Live Poptimistically™" resonated strongly with shoppers, its digital presence lagged: most sales flowed through Amazon, and the direct-to-consumer storefront felt disjointed and underutilized.

Following an in-house rebrand in Q1 2026, the challenge was to take the newly developed brand assets and translate them into a high-converting, flexible Shopify experience—bridging mission-driven storytelling with streamlined e-commerce mechanics on an accelerated 3-week timeline.

We partnered directly with Live Love Pop’s in-house branding team to turn static identity assets into production-ready, modular Shopify sections:

Digital Brand System & Marquee Experience: Unified the storefront under a bold, cohesive typographic hierarchy. The homepage opens above the fold on a single focal screen featuring custom video integration and a dynamic marquee highlighting "Popcorn With A Purpose."

Modular Sticker & Editorial Asset System: Engineered a reusable sticker-image component system for playful lettering, product callouts, and flavor tags across the catalog grid, paired with a full-width editorial layout mode for storytelling features like "Meet the Pop Star."

High-Conversion Product Pages (PDPs): Overhauled product pages end-to-end—from flavor-selector typography to friction-free add-to-cart flows—standardizing certification badges and nutritional trust signals to keep purchase intent high.

Unified Theme Architecture: Standardized global header spacing, type scales, and reusable section schemas across the Homepage, About, and Selfless Snacking pages, ensuring brand consistency wherever a shopper lands.

The launched storefront transforms Live Love Pop from a standard snack shop into an energetic direct-to-consumer brand. By pairing custom sticker assets with frictionless purchasing paths, the platform made the brand's social impact tangible while eliminating checkout hesitation.

Within months of the Q2 2026 relaunch, the direct storefront grew total sales by 50%, lifted returning customer rates by 48%, and officially overtook Amazon as Live Love Pop’s primary sales channel.