(Framer, Shopify, Headless Commerce)

Skindinavia, the silent giant behind the world's best setting sprays, needed to transition from a B2B supplier to a direct-to-consumer powerhouse to capitalize on viral social media fame. Their legacy "trust-heavy" site wasn't built for retail traffic, leading to heavy reliance on Amazon and a loss of valuable customer data and brand equity.

We decoupled design from logic to build a "conversion-first" headless commerce solution. Our focus included:

Headless Architecture: Engineered a best-of-both-worlds solution using Framer for a premium "Pink (#F670C6)" aesthetic and Shopify for robust inventory management via the Framer Commerce plugin.

Social Proof Engines: Designed a dynamic "Wall of Hype" ticker to anchor the brand's viral reputation and funnel high-intent traffic directly to products.

Conversion-First UX: Embedded an AI concierge to guide undecided users and streamlined the purchase path using psychological triggers (Hick’s Law) to reduce decision fatigue.

The redesign successfully converted viral attention into sustainable revenue, allowing Skindinavia to own their customer relationships. Post-launch performance showed a 45% surge in direct, off-Amazon sales and a +14% increase in Average Order Value (AOV).

— Suman D., Project Lead, The VOX Company

View more at My portfolio/Skindinavia ↗