Cerro Bayo is a ski resort — or as it brands itself, a "Ski Boutique" — nestled in Villa La Angostura, Argentina, at the base of Lake Nahuel Huapí and the Andes mountain range. It operates as a four-season mountain destination, but skiing and snowboarding remain its core identity. The resort had an established presence, but its visual identity leaned functional, closer to a tourism portal than a brand people could connect with emotionally. White Stairs Studio was brought on to change that.

We developed three distinct logo proposals, each exploring a different way to translate the mountain's identity into a modern visual mark. The goal wasn't just a prettier logo. It was a symbol strong enough to anchor the brand across digital platforms, signage, merchandise, and social media — something that could carry the weight of what Cerro Bayo actually feels like when you're there.

The winning design was built around one idea: capturing the essence of living the Cerro Bayo experience. The mark draws inspiration from the towering mountain and the sun that greets every sunrise, reflecting the constant renewal the resort offers, day after day. It's a logo that feels alive, not static.

We refined the composition to work in both vertical and horizontal formats, adapting to a wide range of applications and contexts. The sun rays within the mark were designed with versatility at their core — their geometric, stylized form allows them to function as standalone graphic elements across social media content, merchandise, and environmental signage.

This project remained a proposal, but the thinking behind it represents exactly how we approach brand work at White Stairs Studio: start with what the place feels like, then build a visual system that makes that feeling unmistakable.