Brand Factory is Dcluttr's 90-day accelerator for consumer brands trying to win quick commerce. Selected brands get a dedicated growth team, Dcluttr's Qcomm AI copilot, and mentorship from the operators who built the category, running through three phases from strategy to execution to a demo day in front of India's leading consumer investors. We partnered on the full brand, from logo and visual system to the website and its Framer build, ahead of the Cohort 01 launch.

Dcluttr's own brand is built for software buyers. Brand Factory sells to consumer founders, a completely different room, and it had to stand on its own without drifting from the parent. The deeper problem is the category itself: quick commerce moves in glances, so a restrained B2B identity would have disappeared on arrival.

We designed for the glance. A chunky, high-contrast wordmark that holds from an app icon to a tote bag, six greens set against watermelon pink and lime, and a geometric system of arcs and grids that survives any crop. Every cohort number became its own composition rather than a template with a digit swapped in, and the site was built in Framer so Dcluttr's team could move at cohort speed.

Brand Factory launched with an identity that reads nothing like enterprise software and everything like the shelf it competes on, carrying a mentor lineup that includes the founders of Blue Tokai, Open Secret, SuperYou and Barosi alongside partners from V3 Ventures and DSG Consumer Partners. The system extends from the website into decks, lanyards, tote bags, badges and social.

90 days — Three phases, strategy to demo day

250+ — Consumer brands on the Dcluttr platform

15+ — Operator and investor mentors

Framer — Built for cohort-speed iteration

Logo and full visual identity, built to survive print and packaging

Brand system spanning colour, geometry, type and motion

Website design across the three-phase cohort story

Framer development for launch speed

Collateral system: social, event, print and merchandise