Rippl (formerly ReDesyn) is India’s print-on-demand creator merch platform, where the country’s biggest creators launch and run merchandise drops at scale. Studio Huncho partnered with Rippl on a full rebrand and product experience: mobile app, brand, website, and motion.

Rippl was sitting on a rebrand moment. The ReDesyn identity was built for an earlier era of the creator economy, and the new positioning needed a visual language and product experience that worked for three audiences at once: creators, fans, and merch buyers.

We led with the product. A mobile app designed around how creators actually launch and manage drops, a full brand refresh with a new identity and tone, and a website rebuilt around the creator-merch buying journey, with motion carrying the brand across every touchpoint.

A new identity and product experience anchoring Rippl’s post-rebrand chapter, holding consistently across creators, fans, and buyers - with the relationship continuing into ongoing work.

Rebrand  - ReDesyn to Rippl

App-first  - Designed for creator drops

End to end  - App, brand, website, motion

Mobile app design for the creator drop journey (primary)

Full brand refresh: identity, visual language, tone

Website rebuilt around the merch-buying journey

Motion across product and marketing