Working with Fibra Studio, who created the brand identity, Interwwweb defined the store's structure and experience, designed its interface and programmed all of it, animations included. The catalog is laid out like a pantry, with nut butters, jams, superfoods, packs and snacks, and from any listing shoppers pick a size and add to cart without opening the product page. The home page tells, in an animated sequence, how the products are made, from selection to final sealing, and a store finder filters by city and store type for those who'd rather buy in person.