Learning Junction is an e-commerce store selling screen-free early-year educational resources to parents and teachers.

As the Fractional CMO, my duties include building and managing the digital presence, both social media and ads.

Due to limited resources, the primary objective is to focus on creating content for Meta Ads, managing the complete creative cycle from ideation to execution.

Since the primary focus was on creating ad creatives, i.e., product-focused content, all the high-performing ads were repurposed as content for social media.

With the new admission (enrollment) season coming up, we plan to create content that adds value to our audience, less product-focused, something that connects with parents and teachers.

Here's a quick test we ran