Chiragh Kids TV YouTube Channel Management
Anas Farooqi
2,000 to 138,000 subscribers
Chiragh Kids TV is a YouTube channel for Chiragh Education Technologies, an edtech startup based in Pakistan. They are building a gamified offline app to make education in Urdu accessible to the masses. YouTube is their free or secondary channel while the app is in development.
When I started managing their channel, they had just over 2,000 subscribers. Today it stands at over 138,000, with +4 million lifetime views.
YouTube link: youtube.com/@ChiraghKidsTV
The Problem
When I first started, the channel had two problems working against it
Retention
The average view Duration (AVD) was around 30 seconds. The stat is great for Instagram, but for YouTube, there had to be something better.
Consistency
Chiragh is a bootstrapped startup posting animated videos weekly. Animation is expensive and time-consuming, and one random week, there was a lag from the content team. The channel would go quiet, which could have hurt the YouTube's growth.
Solutuin
Fixing Retention
I dug into analytics and started seeing a pattern. Every video started with Chiragh's title song as an intro. For a child who had already watched a few videos, this felt like repeated content, and they left. Somehow, this had become the SOP of the production process.
What gave it away was a handful of earlier videos where the song was placed naturally into the storyline instead. Those videos had above AVD compared to others in the same playlist.
I removed the intro from a few videos as a test. The results were surprising. The retention improved noticeably, and I tested the hypothesis across different playlists to confirm it was not a coincidence. I also shortened the transitions between segments, which helped further.
Fixing Consistency
I suggested repurposing existing content.
Repurposing the content through Compilations. Grouping similar videos around the same learning outcome, like numbers or Urdu letters. This gave the content team breathing room and kept the video in reserve for when the product is down.
Content Compilation
Distribution. Moreover, I focused on YouTube Shorts, creating them from existing long-form content, which extended the reach of the content, without requiring any new production. Shorts also gave the channel a presence on a separate discovery surface, bringing in viewers who would not have found the channel otherwise.
Content Distribution (Long-form to Short-form)
The Impact
Channel Growth
Chiragh relied on a mix of organic and paid performance for channel growth. The increase in AVD brought the cost per view down from PKR 1 to PKR 0.2-0.5. This significantly accelerated the growth of Chiragh Kids TV.
From 2,000 to 138,000 subscribers. 4 million + views. The biggest change wasn't a bigger budget; it was data-based changes.
My Role
Channel Management | Editing for compilation and Shorts | Keyword research for SEO | Thumbnail Direction | Ads Management
Note: The original animation was produced by Chiragh's team. Any animation or graphic used is owned by Chiragh only, only shown here for case-study purposes.
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Posted May 15, 2026
Managed YouTube channel, boosting subscribers and views through data-driven strategies.
