Organic Social Media Growth for The Eye Centre
Anas Farooqi
Around 2 Million Views in 4 Months | Entirely Organic: The Eye Centre
The Eye Center | TikTok, Instagram & Facebook | Social Media Management | Organic Growth
Who is The Eye Centre?
The Eye Centre is a leading ophthalmology clinic. When we started working with them, they had no social media presence, no content, no following, no platform strategy.
The Objective
The brief was clear from the start:
Build digital trust and credibility
Educate patients through awareness content
Increase brand visibility and reach
Generate inquiries
Lay the foundation for future conversions
The Approach
We built their social media presence from scratch with a TikTok-first strategy. The content was primarily talking head videos, educational, awareness-driven, the kind that builds trust and authority for a medical practice. What was performed on TikTok was then distributed to Instagram and Facebook.
The Outcome
In 3 months across TikTok, Instagram and Facebook:
Everything was organic. No paid promotion.
TikTok
1M+ views
350+ queries generated
Instagram
159,979 views
21K likes
699 comments
5,489 shares
10K profile views
Facebook
~800,000 views
Overall
9,182 total followers gained
1.9M+ total views
2.85% engagement rate
100% organic growth
My Contribution: Content strategy | Social media management | TikTok & Meta platforms | Organic growth
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Posted May 25, 2026
Developed social media strategy for ophthalmology clinic achieving 1.9M+ views organically in 4 months.
