Fusion Fragrances is an ecom brand selling EDPs. They had recently gone through a rebrand, dark theme, more premium, and needed content edited that reflected their new brand tone while showcasing their products.

Most of their existing content was trend-based. It got views but it didn't show the product. For a fragrance brand, that's a missed opportunity, the content needs to make someone want the perfume, not just watch the video.

They needed content that looked and felt like their new brand, and could actually sell.

Working from available clips, we shaped the content into two distinct styles for two different platforms.

For Instagram, product-focused visuals with each piece reflecting the tone of the perfume, dark, deliberate, and on-brand. Content that could sit on the feed, run as a top-of-funnel ad, or be pulled onto the website.

For TikTok, a more raw UGC-inspired approach, less polished, more platform-native, designed to reach new audiences without feeling like an ad.

Additionally, a 3D animation was created for their hero product.

My Contribution: Creative direction | Content strategy | Platform-specific editing approach | Production coordination