TaskFlow User Re-activation Email Campaign

Target Audience: Trial users who signed up but haven't logged in for 5+ days Goal: Re-activate dormant users by addressing the real reason they left Framework: AIDA + Empathy (acknowledge the problem first)

Subject Line Options:

Did we lose you? (It's probably our fault)

[First Name], I think I know what happened...

Most people quit here. Here's how to get unstuck.

Preview Text: You're not alone. Here's what usually goes wrong...

Email Body:

Hey [First Name],

I noticed you signed up for TaskFlow about a week ago but haven't logged back in since Day 1.

Before you write us off completely, let me guess what happened:

You created an account. Maybe it clicked around a bit. Thought "This looks interesting, but I don't have time to figure this out right now."

Then life got busy. And now TaskFlow is just another browser tab you meant to get back to.

Am I close?

You're not alone. About 60% of our trial users do the exact same thing.

And honestly? It's our fault, not yours.

As a former Product Manager, I've seen this pattern a thousand times. Great product. Terrible first experience. Users bail.

The problem isn't that TaskFlow is complicated. It's that we didn't show you the fastest path to your first win.

So let me fix that right now.

Forget everything you saw on Day 1. Here's the ONLY thing you need to do:

Create one project. Add 5 tasks. Assign them to your team.

That's it.

I'm not asking you to:

Watch tutorial videos ❌

Read our documentation ❌

Set up integrations ❌

Migrate all your projects ❌

Just create ONE project with 5 tasks.

Here's why this works:

Most people try to do everything at once. They spend 45 minutes setting up the "perfect" workspace, get overwhelmed, and quit.

But when you start with just ONE project, something clicks. You see how TaskFlow turns chaos into clarity. That "aha!" moment happens.

And once you experience that? You'll WANT to move everything else over.

I created a 2-minute video showing you exactly how to set up your first project.

No fluff. No feature explanations. Just: "Click here, add this, assign that. Done."

[Watch the 2-Minute Setup Video →]

Or if you prefer text instructions:

Click "New Project" (top right corner)

Name it something specific (e.g., "Q4 Launch" not "Marketing Stuff")

Add 5 tasks - brain dump what needs to happen this week

Assign each task to whoever's responsible

Watch the magic happen - your team gets notified, knows what to do, and you finally have visibility

That's your 5-minute comeback.

[Set Up Your First Project Now →]

Maybe you're thinking:

"I signed up because I was frustrated, but I'm not sure TaskFlow is the right fit."

Fair enough.

Here's what I'll do: Reply to this email with your biggest project management pain point, and I'll personally record a quick Loom video showing you EXACTLY how to solve it in TaskFlow.

No sales pitch. No pressure. Just: "Here's how to fix your specific problem."

Sound good?

You've still got [X days] left on your trial. Don't let it go to waste.

Give me 5 minutes. Set up one project. See if that "aha!" moment happens.

If it doesn't? No hard feelings. At least you gave it a real shot.

But if it DOES work? You'll wonder why you waited this long.

[Create Your First Project →]

I'm rooting for you,

Sarah Chen Head of Customer Success, TaskFlow

P.S. - Real talk: Our best customers all had the same start. They almost quit in the first week. Then they set up ONE project. Then they moved their whole team over within a month. You're closer than you think.

P.P.S. - Seriously, just reply to this email if you're stuck. I read every single response and I'll personally help you get unstuck. That's a promise.

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