Kajabi Case Study: Orange /
Olamilekan Abigael
Kajabi Case Study: Orange / Amazing Life Foundation Website & Curriculum Funnel
Project Overview
Industry: Children’s & Youth Ministry Education
Platform: Kajabi
Project Goal: Redesign the website and curriculum funnel to engage kids, teens, and church leaders, while highlighting strategic resources and boosting curriculum adoption.
The Problem
Orange needed a digital platform that could:
Cater to diverse age groups from preschool to high school
Provide curriculum, training, and resources for church leaders and families
Highlight credibility and testimonials from well-known pastors and ministry experts
Simplify access to free resources, paid curriculum, and events
The challenge was creating a structured, age-specific experience while keeping content visually appealing and easy to navigate for both church leaders and families.
The Strategy
Audience Segmentation
Kids & Teens: Age-specific experiences from birth to graduation
Church Leaders & Organizations: Access to curriculum, events, and training
Content & UX Optimization
Highlighted age-specific curriculum and ministry phases
Streamlined navigation for resources, blog, events, and free curriculum trials
Clear CTA buttons for “Try Curriculum Free,” “Explore Resources,” and “Get Started”
Funnel & Engagement Optimization
Integrated free curriculum trials as lead magnets
Showcased expert endorsements and testimonials for social proof
Created multi-step pathways for leaders to adopt curriculum, participate in training, or access community resources
Visual & Design Enhancements
Bright, engaging visuals with smiling kids and interactive graphics
Icons and metrics to communicate impact (10,000+ churches, 1M+ kids & teens influenced)
Clear hierarchy emphasizing What We Do → How We Do It → Get Started
What I Did
Designed a conversion-focused homepage that highlights curriculum, events, and training
Organized content into age-specific phases with clear CTAs
Developed a Kajabi funnel for free curriculum trials leading to memberships or paid resources
Integrated testimonials, social proof, and metrics to enhance trust and credibility
Optimized the website for mobile and tablet users, ensuring accessibility for families and leaders
Implemented lead capture for newsletter subscriptions and community engagement
Like this project
Posted Mar 31, 2026
Kajabi Case Study: Orange / Amazing Life Foundation Website & Curriculum Funnel Project Overview Industry: Children’s & Youth Ministry Education Platform: Ka...
Likes
0
Views
0
