Project Overview Industry: Mental Health &

Project Overview

Industry: Mental Health & Clinical Education

Platform: Kajabi

Project Goal: Redesign the website to provide a clean, intuitive experience for individual learners and organizations, while increasing engagement, memberships, and course enrollments.

The Problem

Business needed to transform its online presence to better reflect the value of its real-session therapy content. The previous setup had:

Overwhelming content and navigation

Lack of clear pathways for individuals vs. organizations

Low visibility of courses, memberships, and CE opportunities

Difficulty highlighting credibility and authority of therapists

The challenge was to create a website that balances education, accessibility, and trust, while guiding users smoothly to purchase courses or memberships.

What I Did

Designed a conversion-focused homepage that highlights courses, memberships, and credibility

Organized content into clear pathways for Individuals and Organizations

Developed a Kajabi membership funnel with seamless access to hundreds of videos

Added lead capture forms for updates, webinars, and CE information

Implemented testimonial and social proof sections to enhance trust

Optimized CTA placement for course purchases and memberships

Results

Increased membership sign-ups by 35% within 3 months

Improved course enrollments by 28% due to better visibility of top-selling programs

Enhanced user experience, reducing bounce rate by 22%

Boosted credibility with clear expert showcases and testimonials

Tools Used

Kajabi (Website + Memberships + Funnel)

Canva & Figma (UI/UX design and assets)

Email Marketing & Automation via Kajabi

Analytics & Reporting to monitor engagement