Portfolio Website Design
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Kajabi Case Study: Silk + Sonder Online Learning Platform
Project Overview
Industry: Personal Development & Self-Improvement
Platform: Kajabi
Project Goal: Create a seamless online learning platform offering masterclasses, workshops, and self-paced courses, providing users with tools for personal growth, mindfulness, and self-care.
The Problem
Silk + Sonder needed a Kajabi-based platform that could:
Display a wide variety of courses and workshops clearly
Offer easy access to course purchases and lifetime access content
Highlight course value and instructor credibility
Provide a frictionless shopping and library experience for users
The challenge was balancing a clean, visually engaging layout with the need to clearly communicate course offerings, pricing, and instructors while driving purchases.
The Strategy
Content & UX Organization
Featured Most Popular Courses upfront to guide user decisions
Organized content by course type: masterclasses, workshops, challenges, and self-care routines
Clear pricing, instructor names, and short course descriptions for transparency
Conversion-Focused Design
Prominent CTA buttons like “Add to Cart” and “View Course Details”
Library access for purchased courses ensures lifetime engagement
Optimized homepage for both desktop and mobile users
Instructor & Credibility Highlight
Featured course instructors (Meha Agrawal, Beth Kuper, Jen O.) to build trust
Showcased unique value propositions of each course, such as exclusive exercises and printables
Funnel & Engagement Optimization
Smooth path from browsing to purchase
Integrated library access for registered users to encourage continued engagement
Encouraged upsells through featured and popular courses
What I Did
Designed a clean, visually engaging Kajabi homepage showcasing all courses with clear structure
Highlighted top-selling and featured courses for improved conversions
Implemented lifetime access library functionality for seamless user experience
Added structured pricing and instructor credibility information for trust-building
Optimized the site for mobile responsiveness, navigation, and accessibility
Enhanced the checkout process to reduce friction and cart abandonment
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Kajabi Case Study: Certiprof Authorized Training Partner (ATP) Program Website & Certification Funnel
Project Overview
Industry: Professional Certification & Education
Platform: Kajabi
Project Goal: Redesign the website and create a streamlined funnel for educational institutions to become Authorized Training Partners (ATP), promoting globally recognized certifications and institutional growth.
The Problem
Certiprof needed a website that could:
Clearly communicate the benefits of the ATP Program to educational institutions worldwide
Provide a structured process for application, evaluation, and activation
Showcase credibility through global metrics, certifications, and partnerships
Increase adoption of the program by simplifying navigation and clarifying eligibility criteria
The challenge was to make the program appealing, credible, and easy for institutions to engage with while maintaining a professional, global-facing presentation.
The Strategy
Audience Segmentation
Educational Institutions: Vocational academies, technical institutes, digital learning platforms
Administrators & Decision Makers: Academic leaders looking to expand their portfolio and institutional recognition
Content & UX Optimization
Structured website content to reflect benefits, eligibility, application process, and accreditations
Highlighted metrics and social proof: +1.5M people certified, +1700 training centers, global presence in 100+ countries
Clear CTA buttons for “Apply for ATP”, leading users through a step-by-step funnel
Funnel & Engagement Optimization
Stepwise process: Application → Evaluation → Activation
Resources and FAQs available to reduce friction and answer institutional queries
Integration of accreditations and partnerships (ISO, Agile Alliance, Credly) to reinforce trust
Visual & Design Enhancements
Professional and global-themed visuals reflecting credibility
Infographics and metrics to communicate impact effectively
Clean, structured layout supporting ease of navigation for busy institutional decision-makers
What I Did
Designed a conversion-focused homepage emphasizing ATP program benefits
Structured content to guide institutions through the application funnel
Integrated visual metrics to showcase global reach and success stories
Developed lead capture forms for applications and inquiries, fully integrated into Kajabi
Optimized UX for clarity, responsiveness, and trust-building
Highlighted accreditations and strategic alliances for credibility
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Kajabi Case Study: Orange / Amazing Life Foundation Website & Curriculum Funnel
Project Overview
Industry: Children’s & Youth Ministry Education
Platform: Kajabi
Project Goal: Redesign the website and curriculum funnel to engage kids, teens, and church leaders, while highlighting strategic resources and boosting curriculum adoption.
The Problem
Orange needed a digital platform that could:
Cater to diverse age groups from preschool to high school
Provide curriculum, training, and resources for church leaders and families
Highlight credibility and testimonials from well-known pastors and ministry experts
Simplify access to free resources, paid curriculum, and events
The challenge was creating a structured, age-specific experience while keeping content visually appealing and easy to navigate for both church leaders and families.
The Strategy
Audience Segmentation
Kids & Teens: Age-specific experiences from birth to graduation
Church Leaders & Organizations: Access to curriculum, events, and training
Content & UX Optimization
Highlighted age-specific curriculum and ministry phases
Streamlined navigation for resources, blog, events, and free curriculum trials
Clear CTA buttons for “Try Curriculum Free,” “Explore Resources,” and “Get Started”
Funnel & Engagement Optimization
Integrated free curriculum trials as lead magnets
Showcased expert endorsements and testimonials for social proof
Created multi-step pathways for leaders to adopt curriculum, participate in training, or access community resources
Visual & Design Enhancements
Bright, engaging visuals with smiling kids and interactive graphics
Icons and metrics to communicate impact (10,000+ churches, 1M+ kids & teens influenced)
Clear hierarchy emphasizing What We Do → How We Do It → Get Started
What I Did
Designed a conversion-focused homepage that highlights curriculum, events, and training
Organized content into age-specific phases with clear CTAs
Developed a Kajabi funnel for free curriculum trials leading to memberships or paid resources
Integrated testimonials, social proof, and metrics to enhance trust and credibility
Optimized the website for mobile and tablet users, ensuring accessibility for families and leaders
Implemented lead capture for newsletter subscriptions and community engagement
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