Project Overview Industry: Mental Health &
Olamilekan Abigael
Project Overview
Industry: Mental Health & Clinical Education
Platform: Kajabi
Project Goal: Redesign the website to provide a clean, intuitive experience for individual learners and organizations, while increasing engagement, memberships, and course enrollments.
The Problem
The Business needed to transform its online presence to better reflect the value of its real-session therapy content. The previous setup had:
Overwhelming content and navigation
Lack of clear pathways for individuals vs. organizations
Low visibility of courses, memberships, and CE opportunities
Difficulty highlighting credibility and authority of therapists
The challenge was to create a website that balances education, accessibility, and trust, while guiding users smoothly to purchase courses or memberships.
The Strategy
User Segmentation
Individuals seeking clinical growth and CE credits
Organizations (universities, group practices) needing multi-user access
Content Hierarchy & UX
Highlighted master therapists and real therapy sessions upfront
Clear CTA buttons for “See What’s New,” “Courses,” and “Memberships”
Simplified navigation for smoother browsing
Funnel & Engagement Optimization
Integrated course previews, best-seller highlights, and testimonials
Added multi-user solutions for organizations
Subscription-based memberships for recurring revenue
Visual & Design Improvements
Clean, modern design with ample whitespace
Intuitive layout emphasizing real learning experiences
Responsive and accessible across devices
What I Did
Designed a conversion-focused homepage that highlights courses, memberships, and credibility
Organized content into clear pathways for Individuals and Organizations
Developed a Kajabi membership funnel with seamless access to hundreds of videos
Added lead capture forms for updates, webinars, and CE information
Implemented testimonial and social proof sections to enhance trust
Optimized CTA placement for course purchases and memberships
Results
(Example metrics based on typical case study results)
Increased membership sign-ups by 35% within 3 months
Improved course enrollments by 28% due to better visibility of top-selling programs
Enhanced user experience, reducing bounce rate by 22%
Boosted credibility with clear expert showcases and testimonials
Tools Used
Kajabi (Website + Memberships + Funnel)
Canva & Figma (UI/UX design and assets)
Email Marketing & Automation via Kajabi
Analytics & Reporting to monitor engagement
Like this project
Posted Mar 31, 2026
Project Overview Industry: Mental Health & Clinical Education Platform: Kajabi Project Goal: Redesign the website to provide a clean, intuitive experience fo...
Likes
0
Views
0
