Toyota summer campaign
Maddy Ashbolt
Goal: Create content for the upcoming Australian summer period, highlighting passenger vehicles (smaller cars).
Target Audience: Young Australians aged 18-30
Strategy: I partnered with Great Ocean Road Tourism to highlight unique destinations along the Great Ocean Road. We captured video and photo content showcasing the car
Execution: I delivered 6 x Instagram posts, 3 x TikToks, and 3 x Instagram stories for this campaign
Instagram and TikTok video example
Instagram and Facebook image examples
Results: Increased spike in video views and shares with our target audience
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Posted Nov 15, 2024
Manged the summer social media campaign for Toyota Australia. Partnering with Great Ocean Road Tourism, we increased saves and shares within our desired TA.
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Toyota Australia
