Toyota summer campaign

Goal: Create content for the upcoming Australian summer period, highlighting passenger vehicles (smaller cars).

Target Audience: Young Australians aged 18-30

Strategy: I partnered with Great Ocean Road Tourism to highlight unique destinations along the Great Ocean Road. We captured video and photo content showcasing the car

Execution: I delivered 6 x Instagram posts, 3 x TikToks, and 3 x Instagram stories for this campaign

Results: Increased spike in video views and shares with our target audience