Toyota summer campaign
Maddy Ashbolt
Goal: Create content for the upcoming Australian summer period, highlighting passenger vehicles (smaller cars).
Target Audience: Young Australians aged 18-30
Strategy: I partnered with Great Ocean Road Tourism to highlight unique destinations along the Great Ocean Road. We captured video and photo content showcasing the car
Execution: I delivered 6 x Instagram posts, 3 x TikToks, and 3 x Instagram stories for this campaign
Instagram and TikTok video example
Instagram and Facebook image examples
Results: Increased spike in video views and shares with our target audience
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Posted Nov 15, 2024
Manged the summer social media campaign for Toyota Australia. Partnering with Great Ocean Road Tourism, we increased saves and shares within our desired TA.
Natalis Influencer Management
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