2024 Olympics campaign
Maddy Ashbolt
Brief: For the 2024 Olympics and Paralympics, I was tasked with creating a social media strategy to reach Australians about Toyota's sponsorship of the Olympics and Paralympics.
Strategy: Toyota's overarching strategy was 'Every Step Matters', and I was tasked with turning this into a social media strategy. Engaging with Toyota ambassadors, I crafted stories about the athletes 'path to Paris', outlining who their biggest supporters were along their way.
Execution: We created video content that sat across Facebook, Instagram, TikTok, and YouTube.
Video of Toyota Ambassador: Al Viney
Results: We reached over 1MM people organically on Instagram alone, with our audience commenting their support for the athletes during the 2024 Olympics and Paralympics.
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Posted Nov 15, 2024
Created and executed the social media strategy for Toyota's sponsorship of the 2024 Olympics and Paralympics.
