Project: Influencer Management for pregnancy multivitamin brand.
Goal: Increase brand consideration for women aged 28 - 35 who were already pregnant or likely to become pregnant in the next 2 years.
Strategy: Created a series where we spoke to influencers across Australia and New Zealand who shared their parenting and pregnancy tips and stories, supported by Natalis.
Execution: By crafting a story around each of the talent, I was able to create an engaging content series that our audience could follow through several content creators. The content sat across TikTok, Instagram and YouTube.
Results: We saw increased shares and comments within our desired audience group. We noticed that expected mothers were asking questions in the comment section and engaging with each other, building a community online.
