Social Media Management & Branding for Beauty Spa
Sumana Palle
Social Media Marketer
Social Media Manager
Adobe Illustrator
Adobe Photoshop
Canva
Instagram
TikTok
Summary
I manage the Instagram and TikTok for a local beauty spa that focuses on cosmetic treatments, such as laser hair removal, facials, etc.
Deliverables
Branding
Branding guidelines (color palette, fonts, etc.)
Website
Website audit and cleanup to ensure website was up to par
Social Media
Ongoing content creation for Instagram and TikTok
Promotions and paid ads on Instagram
Engagement and growth on TikTok
Other Marketing
Secured marketing and sponsorship opportunities with other businesses nearby (i.e. being featured as a smoothie flavor at a local, popular smoothie shop)
Sample Instagram post during relaunch, reintroducing services. I incorporated aspects of the physical spa and other branding into the post (spa wallpaper as background, lotus logo as bullet points, etc.)
Mother's Day post
Sample TikTok post
