Social Media Management & Branding for Beauty Spa

Sumana Palle

Summary

I manage the Instagram and TikTok for a local beauty spa that focuses on cosmetic treatments, such as laser hair removal, facials, etc.

Deliverables

Branding

Branding guidelines (color palette, fonts, etc.)

Website

Website audit and cleanup to ensure website was up to par

Social Media

Ongoing content creation for Instagram and TikTok
Promotions and paid ads on Instagram
Engagement and growth on TikTok

Other Marketing

Secured marketing and sponsorship opportunities with other businesses nearby (i.e. being featured as a smoothie flavor at a local, popular smoothie shop)
Sample Instagram post during relaunch, reintroducing services. I incorporated aspects of the physical spa and other branding into the post (spa wallpaper as background, lotus logo as bullet points, etc.)
Sample Instagram post during relaunch, reintroducing services. I incorporated aspects of the physical spa and other branding into the post (spa wallpaper as background, lotus logo as bullet points, etc.)
Mother's Day post
Mother's Day post
Sample TikTok post
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Posted May 26, 2022

I manage the branding and social media (Instagram and TikTok) for a local beauty spa. I create content, as well as strategize engagement and promotions.

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