Wework on-demand provides flexible workspace solutions for its customers. The project improved user experience at all touchpoints and streamlined user journeys for mobile and desktop platforms to drive business growth. The workplace provides access to amenities like high-speed Wifi, video conferencing screens, brainstorming whiteboards, unlimited coffee, tea, and more. The on-demand platform by Wework has three major co-working services to offer:

Day Pass helps you to work and collaborate at a coworking space for a day.

Day Pass Bundle helps you to book multiple-day passes in one go and use them for yourself or your team. This can be booked in day pass bundles of 5 or 10, saving up to 5%. 

In Conference Rooms, you can host interviews, meetings, and brainstorming sessions with your team in a fully-equipped conference room booked on an hourly basis.

High Cart Abandonment Rate: The initial high cart abandonment rate indicated complexities in the booking process, faced by users in navigating day-pass/conference and completing their bookings.

Low User Engagement: The low average session duration and high bounce rate highlighted the challenges users faced in navigating the platform specifically in the booking journey.

Device Responsiveness and Ease of Use: Primarily focused on the web app, the difficulties while booking due to cognitive and information overload were high, resulting in reduced conversions.

Improved Cart Abandonment Rate: The redesign led to a more seamless and substantial user experience, effectively decreasing the cart abandonment rate. Also incorporated user behavior patterns on different devices to create an optimum experience.

Enhanced User Engagement Metrics: Introduced more descriptive, concise, and conversational content, which led to a reduction in the average session duration, and pages per session, and a significant decrease in bounce rate.

Increased Conversion Rate: The redesign also resulted in an increase in the conversion rate from 12% to 18%. Introducing a card layout for the booking passes, significantly streamlining the booking journey.

Introduced Additional Feature: Users can now book multiple products at the same time using the new card layout with greater freedom and flexibility, compared to the earlier booking flow.

Read the complete case study at: https://www.dropbox.com/scl/fi/or5zuzqxwuehthz4h0ha2/wework-cs-1.pdf?rlkey=2jd3znbfpzj839an1ois5ngyr&st=0k43jee1&dl=0

Project done as part of Design Brewery studios.