OLURA - Supplement Branding and Packaging

Olura is a women’s wellness brand focused on supporting skin, hormones, and daily energy through clean, effective supplements.

The brand is designed to feel bold, supportive, and confident, helping women feel in control of their health and aligned with their lifestyle.

It celebrates modern femininity, strength, and self care.

The goal for Olura was to create a supplement brand that feels trustworthy and effective while still feeling bold, modern, and empowering.

The challenge was to:

• Build a confident identity that stands out in a saturated wellness market • Balance softness and strength in both colour and typography • Create a cohesive system that works across bottles, packaging, and digital touchpoints

The Olura identity is built around rounded, structured letterforms that feel soft yet powerful, reflecting both care and strength.

The bold wordmark creates instant recognition, while the clean supporting typography keeps the product clear and credible.

A vibrant palette of electric pink, rich blue, and soft lavender creates a confident, feminine energy that feels modern and distinctive on shelf.

The identity extends across supplement bottles, boxed packaging, and product systems.

From label hierarchy to colour-coded variants, each touchpoint is designed to feel clear, energising, and premium while remaining approachable for everyday use.

The system allows for multiple product lines while keeping a strong, recognisable brand presence.

Olura transforms women’s supplements into a bold, confident brand experience that feels supportive, modern, and empowering.

If you are looking to build a brand with this level of clarity and impact, feel free to reach out.