Most people see grillz as

Most people see grillz as jewelry.

The more I researched, the more I realized they were originally markers of identity, craftsmanship, and personal expression before becoming widely standardized through mass production.

CUT DIFFERENT is my exploration of that shift questioning what happens when individuality begins to look the same.

This campaign extends the project beyond a visual identity, imagining how the brand's philosophy could translate into a contemporary campaign through creative direction and AI-assisted visualization.

The complete case study is available on my profile. I'd love to hear your thoughts.