We have more ways than

We have more ways than ever to express who we are.

Yet somehow, we keep looking more alike.

That contradiction stayed with me while researching identity, culture, and self-expression.

For centuries, people modified their bodies to communicate belonging, status, rebellion, and individuality. These weren't trends. They were symbols shaped by culture, craft, and personal meaning.

Today, self-expression is more accessible than ever. But accessibility often comes with standardization. The same trends spread faster. The same symbols become commodities. Individuality becomes easier to buy, but harder to own.

That question eventually became CUT DIFFERENT.

Not as a project about grillz, but as an exploration of what identity means when everyone has access to the same tools, the same trends, and increasingly, the same aesthetics.

I think the same tension exists in branding.

When every brand has access to the same technology, the same AI, and the same tools, differentiation no longer comes from what you use. It comes from how you think.

It comes from perspective.

Explore the complete CUT DIFFERENT case study on my Contra profile.