Website + Logo design

Falcon Gases is an industrial and chemical distribution company founded by experienced entrepreneurs and backed by leading investors. Entering a competitive B2B market, they needed a credible, polished brand and website that could communicate trust to business owners, private equity, and industry stakeholders.

Falcon Gases approached me as a newly formed industrial gas distributor preparing to enter a competitive, investor-driven market. Together, we shaped a refined brand identity and professional Squarespace website that project credibility, clarity, and trust. What began as a website engagement quickly expanded into logo development and mobile optimization—laying the foundation for a lasting creative partnership.

Falcon Gases needed a polished, professional website that could speak to investors, industry partners, and clients in the highly technical and competitive industrial gas sector. Their existing draft lacked cohesion and visual credibility. The leadership team wanted a site that was clean, authoritative, and investor-ready — with a refined brand identity to match.

I partnered closely with Falcon’s CFO and leadership team, working through live strategy sessions and rapid design iterations to refine their digital presence.

Key steps included:

Website Redesign: Elevated the Squarespace draft with cleaner layouts, stronger section flow, and thoughtful use of color and spacing to highlight Falcon’s strategy, markets, and leadership.

Mobile Optimization: Designed a responsive mobile experience for on-the-go users and investor presentations.

Logo Refresh: Created multiple logo directions and refined them into a polished, versatile mark.

Presentation Design: Built branded investor slides and transformed them into a reusable PowerPoint template.

Collaboration was a cornerstone of this project — live working sessions with the CFO and CEO allowed us to refine quickly and align on details ahead of investor presentations.

Delivered a polished, investor-ready website and mobile experience within two weeks.

Refined logo suite provided Falcon with a professional visual anchor for future materials.

Created a branded slide deck and adaptable presentation template, ensuring consistency across investor communications.

Established a flexible brand system that Falcon can expand as it grows.

Our partnership with Falcon continues with ongoing support for brand collateral, investor materials, and future digital needs. As Falcon scales, we’re proud to help shape a brand presence that reflects their credibility, expertise, and ambitious growth.