Website Design | Squarespace | UX/UI | Copywriting | Mobile Optimization

Schofield Psychological is the private practice of Dr. Diana Schofield, a Licensed Clinical Psychologist in Coastal Virginia. The practice offers therapy, psychological testing, consultation, and mentorship programs, known for a warm, grounded approach and evidence-based strategies that help clients and professionals grow with clarity and confidence.

Schofield Psychological came to me at a pivotal moment—transitioning from years of leadership in hospital and academic medicine into an independent private practice. Together, we built a website that reflects Dr. Schofield’s expertise, warmth, and multifaceted services. What began as a site launch has grown into a partnership supporting her practice’s evolution, from mentorship offerings to a scalable digital presence.

After more than a decade leading psychology services in hospital and academic settings, Dr. Diana Schofield was stepping into private practice with a bold vision. Her new practice—Schofield Psychological—needed a website that could carry the weight of her reputation: professional, approachable, and deeply rooted in evidence-based care.

She wanted a site that could balance multiple offerings—therapy, psychological testing, professional consultation, clinical supervision, and a mentorship/incubator program—without feeling overwhelming. A non-compete limited advertising of child services until 2026, requiring careful design choices that hinted at family support without explicitly promoting pediatric care. The brand also needed to position her as a trusted presence for healthcare professionals, parents, and those seeking clarity in complex situations.

From the beginning, this project was highly collaborative. Diana came with a clear clinical voice and examples of sites she admired, which helped shape a strategy rooted in clarity, warmth, and authority.

We built the site on Squarespace Core with Squarekicker enhancements, allowing for refined layouts and interactive flow while keeping management simple on the backend. The site structure was intentionally streamlined: services pages were designed to give prospective clients and referral partners a clear path to the information they seek, while FAQs offered transparency about therapy cadence, assessment methods, and recommendations.

Copywriting emphasized Diana’s grounded therapeutic presence and diagnostic expertise, highlighting what differentiates her work: thorough, performance-based testing, actionable recommendations, and a consultative approach that supports both clients and professional peers. Imagery choices subtly conveyed family connection while maintaining compliance with her non-compete.

A conversion-optimized Squarespace website that reflects Diana’s professionalism and warmth.

Seamless presentation of multiple offerings—from therapy to mentorship—without overwhelming visitors.

Integration of FAQs, intake forms, and secure contact flows tailored to each service.

A scalable foundation for future growth, including telehealth reach through PSYPACT and a store framework for self-pay services and group consultation memberships.

Positive community response: colleagues and peers described the site as “beautiful, articulate, and approachable” and “inviting and professional at the same time—without being cheesy.”

The new website positions Schofield Psychological as a trusted, future-ready practice—one that honors Dr. Schofield’s deep expertise while creating space for growth, mentorship, and innovation in the field.

With the new website live: https://www.schofieldpsychological.com/ our collaboration with Schofield Psychological is just beginning. Upcoming phases will include expanding the storefront for self-pay services, designing promotional assets for group consultation and mentorship programs, and preparing for future offerings.

My ongoing role is to keep the site scalable, polished, and aligned with Dr. Schofield’s growing impact in the Coastal Virginia community and beyond.