Social Media Strategy & Content | Inspired Performance Institute
Ema Kaplani
Since February 2024, I've started collaborating with Inspired Performance Institute and Dr Don Wood on their social media content.
Task: Developing social media strategies and managing the brand's presence on Instagram, TikTok, Facebook and LinkedIn.
Process:
Building an SMM strategy in collaboration with the in-house marketing team
Creating monthly content calendars
Content creation (design and video editing)
Copywriting
Posting/Scheduling
Engaging with followers
Results:
1) TikTok*
Followers: +9132 new followers
Impressions: 68,895 impressions
Best performing post
2) Instagram*
Followers: +1154 new followers
Impressions: 89,369 impressions
Engagement: 6.52%
Best performing post
*all results are based on a period of 1 month
Post Samples:
