Social Media Strategy & Content | Inspired Performance Institute

View original project: tiktok.com/@drdonwood instagram.com/drdonwood facebook.com/inspiredperformanceinstitute linkedin.com/in/drdonwoodphd

Since February 2024, I've started collaborating with Inspired Performance Institute and Dr Don Wood on their social media content.

Task: Developing social media strategies and managing the brand's presence on Instagram, TikTok, Facebook and LinkedIn.

Process:

Building an SMM strategy in collaboration with the in-house marketing team

Creating monthly content calendars

Content creation (design and video editing)

Copywriting

Posting/Scheduling

Engaging with followers

Followers: +9132 new followers

Impressions: 68,895 impressions

Best performing post: 3,642,080 reach

Followers: +1154 new followers

Impressions: 89,369 impressions

Engagement: 6.52%

Best performing post: 2493 likes, 52 comments

*all results are based on a period of 1 month

Post Samples:

Carousel, carousel 2