Social Media Strategy & Content | Inspired Performance Institute
Since February 2024, I've started collaborating with Inspired Performance Institute and Dr Don Wood on their social media content.
Task: Developing social media strategies and managing the brand's presence on Instagram, TikTok, Facebook and LinkedIn.
Process:
Building an SMM strategy in collaboration with the in-house marketing team
Creating monthly content calendars
Content creation (design and video editing)
Copywriting
Posting/Scheduling
Engaging with followers
Results:
1) TikTok*
Followers: +9132 new followers
Impressions: 68,895 impressions
Best performing post: 3,642,080 reach
2) Instagram*
Followers: +1154 new followers
Impressions: 89,369 impressions
Engagement: 6.52%
Best performing post: 2493 likes, 52 comments
*all results are based on a period of 1 month
Post Samples:
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Posted Feb 28, 2024
Social media management, strategy and content creation for a client in the mental health industry. Increased following on IG and TT by a total of 10k in 1 month
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Clients
Inspired Performance Institute
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