Ema Kaplani
I've written website copy for Relancer, a global marketplace where employers connect with freelance recruiters. Click below to check out the copy. ⬇️
💡 The process:
Reviewing and updating messaging guidelines
Audit of the old website and copy
Writing brand new website copy for all pages
User interviews and surveys to test and assess messaging (clarity, relevance, value, differentiation)
Editing and iterating