Conta Simples Webflow Landing Page Project
Andre Ferreira
Conta Simples – Webflow Development
Client: Conta Simples
Role: Webflow Developer
Services: Webflow Development · Landing Page Implementation · GSAP/JavaScript Animations · Responsive Architecture · SEO Audits
Timeline: 2025
1. Overview
Conta Simples is a leading Brazilian fintech offering financial management solutions for growing businesses.
I joined the team to develop new high-conversion landing pages in Webflow, ensuring they reflected the brand’s clarity, credibility, and performance-driven approach.
The goal was to translate existing designs into fast, scalable, and animation-enhanced pages optimized for product launches, paid campaigns, and feature announcements.
2. Challenges
Maintaining brand precision:
Ensuring pixel-perfect implementation aligned with their established design system.
Complex animations:
Translating motion from prototypes into smooth, performant interactions using GSAP and JavaScript.
Performance + SEO:
Balancing animations with fast loading times while improving technical SEO.
3. Objectives
Build responsive landing pages fully optimized for conversion.
Implement custom GSAP scroll and reveal animations.
Ensure consistency with the existing design system.
Improve SEO foundation and technical performance.
4. Process & Solutions
(a) Development & Structure
Built custom layouts in Webflow using a clean, scalable class system.
Integrated GSAP + vanilla JS for controlled motion and scroll-based animations.
Ensured full responsivity from desktop to mobile portrait.
(b) SEO & Performance
Conducted SEO audits and applied fixes (semantic structure, alt tags, metadata, clean markup).
Optimized assets, images, and scripts for fast load times.
(c) Collaboration
Worked closely with designers and stakeholders to align design intention with real-world implementation.
5. Results & Impact
✅ High-performance landing pages ready for paid acquisition and product releases
✅ Smooth GSAP animations improving engagement and scroll depth
✅ Stronger SEO foundation and improved technical health
✅ Future-proof Webflow builds allowing internal teams to make updates easily
6. Conclusion
“Conta Simples' landing pages blend fintech clarity with fluid, high-quality interactions striking the balance between performance, usability, and motion-driven storytelling.”
7. Deliverables
Webflow landing pages
Custom GSAP/JavaScript animations
Responsive development
SEO audit + improvements
Performance optimization
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Posted Dec 3, 2025
Developed high-conversion landing pages for Conta Simples using Webflow and GSAP.
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