Conta Simples Webflow Landing Page Project by Andre FerreiraConta Simples Webflow Landing Page Project by Andre Ferreira

Conta Simples Webflow Landing Page Project

Andre Ferreira

Webflow Developer

Website CSS

Web Designer

GSAP

JavaScript

Webflow

FinTech & Payments

Conta Simples – Webflow Development

Client: Conta Simples Role: Webflow Developer Services: Webflow Development · Landing Page Implementation · GSAP/JavaScript Animations · Responsive Architecture · SEO Audits Timeline: 2025

1. Overview

Conta Simples is a leading Brazilian fintech offering financial management solutions for growing businesses. I joined the team to develop new high-conversion landing pages in Webflow, ensuring they reflected the brand’s clarity, credibility, and performance-driven approach.

The goal was to translate existing designs into fast, scalable, and animation-enhanced pages optimized for product launches, paid campaigns, and feature announcements.

2. Challenges

Maintaining brand precision: Ensuring pixel-perfect implementation aligned with their established design system.

Complex animations: Translating motion from prototypes into smooth, performant interactions using GSAP and JavaScript.

Performance + SEO: Balancing animations with fast loading times while improving technical SEO.

3. Objectives

Build responsive landing pages fully optimized for conversion.

Implement custom GSAP scroll and reveal animations.

Ensure consistency with the existing design system.

Improve SEO foundation and technical performance.

4. Process & Solutions

(a) Development & Structure

Built custom layouts in Webflow using a clean, scalable class system.

Integrated GSAP + vanilla JS for controlled motion and scroll-based animations.

Ensured full responsivity from desktop to mobile portrait.

(b) SEO & Performance

Conducted SEO audits and applied fixes (semantic structure, alt tags, metadata, clean markup).

Optimized assets, images, and scripts for fast load times.

(c) Collaboration

Worked closely with designers and stakeholders to align design intention with real-world implementation.

5. Results & Impact

✅ High-performance landing pages ready for paid acquisition and product releases ✅ Smooth GSAP animations improving engagement and scroll depth ✅ Stronger SEO foundation and improved technical health ✅ Future-proof Webflow builds allowing internal teams to make updates easily

6. Conclusion

“Conta Simples' landing pages blend fintech clarity with fluid, high-quality interactions striking the balance between performance, usability, and motion-driven storytelling.”