Woba — Homepage Webflow Development
Andre Ferreira
Woba – Webflow Development (Homepage)
Client: Woba
Role: Webflow Developer
Services: Webflow Development · Advanced Animations (GSAP + JS) · UX/UI Implementation
Timeline: 2025
1. Overview
Woba is a Brazilian HRTech focused on employee well-being, engagement, and organizational climate.
The company was undergoing a digital refresh and needed a new homepage that better communicated its value, clarity, and product strength.
I was responsible for transforming the approved UI design into a high-performance, fully responsive Webflow build, incorporating GSAP-powered animations to bring storytelling, movement, and hierarchy to the experience.
2. Challenges
Complex Motion Requirements
The homepage required smooth, layered animations—beyond Webflow’s native interactions—demanding custom JavaScript + GSAP for full control of scroll choreography and element timing.
Enterprise-Level Messaging Density
The design included multiple sections of product features, metrics, and value propositions that needed to be clear, readable, and mobile-friendly.
Pixel-Perfect UI Fidelity
The goal was to match the original Figma design with precision while ensuring speed, accessibility, and maintainability inside Webflow.
3. Objectives
Convert static Figma layouts into a premium, animated Webflow experience.
Improve visual clarity and motion without compromising performance.
Ensure responsive design for all breakpoints, from large desktop to mobile portrait.
Build clean, scalable structures for future updates by the internal Woba team.
Deliver a homepage that feels modern, credible, and product-led.
4. Process & Solutions
(a) Development Architecture
Built the homepage from scratch using a structured Webflow class system.
Organized components for easy team handoff and future scaling.
Ensured semantic HTML for performance and SEO benefits.
(b) Advanced Animation Layer
Because the design demanded motion beyond Webflow’s limit:
Implemented GSAP for scroll triggers, reveal animations, staggered transitions, and parallax effects.
Used custom JavaScript for timing control, easing curves, and smoother perception of depth.
Balanced animation density to support UX—not distract from it.
(c) Responsive & Performance Strategy
Mobile-first breakpoints with layout restructuring where needed.
Heavy use of lazy loading + image compression.
Optimized DOM order to improve animation smoothness.
Delivered a high PageSpeed score, even with advanced motion.
(d) QA & Handoff
Tested across Chrome, Safari, Firefox and mobile devices.
Provided orientation for the internal team on editing text and visuals.
5. Results & Impact
✅ A homepage that feels modern, premium, and dynamic.
✅ GSAP animations elevated the perceived quality and storytelling.
✅ Improved clarity for product benefits and value propositions.
✅ Positive internal feedback on visual polish and motion consistency.
✅ Stronger first impression for enterprise buyers discovering Woba.
6. Conclusion
The Woba homepage project demonstrates how high-quality Webflow development + intentional animation can transform a static design into a memorable, product-driven experience.
A blend of technical execution, responsive detail, and motion design that reinforces Woba’s leadership in the HRTech space.
7. Deliverables
Fully developed Webflow homepage
Custom GSAP + JavaScript animation system
Responsive optimization across devices
Performance improvements & QA
Internal handoff ready for updates
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Posted Dec 3, 2025
Development of Woba’s new homepage in Webflow, focused on clarity, performance, and a modern, conversion-driven user experience.
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