Responsible for overseeing and implementing the social media strategy for a brand or business on the Pinterest platform. Pinterest is a visual discovery and bookmarking platform, and as a social media manager, my role is to leverage this platform to enhance the brand's online presence, drive engagement, and ultimately achieve business goals.

Design and implement strategic campaigns to Increase engagement and conversion.

Write compelling copy that is relatable and speaks to her audience.

Post consistently; at least 5 times a day, and monitor comments.

keeping up with Pinterest trends.

Understanding my client's business. My client has a storefront on Amazon, where she basically markets her products to consumers. My job was to promote her products on Pinterest and increase her conversion and impressions on her storefront.

Optimizing her profile. When I started managing her account, there was no link to her Amazon storefront, instead, there was another link, which didn't lead to her storefront. This was costing her because the link was directing potential customers to another website. My job was to optimize her profile for SEO as well as add her storefront link to her Pinterest Profile.

Creating Engaging boards and making sure they are optimized for SEO. Boards are crucial for growth on Pinterest. Making sure that her boards were optimized for SEO and had appropriate keywords for whichever product she was promoting was my job.

Quality pin creation. Designing visually stunning pins showcasing your latest products in real-life home settings. I used text overlays to highlight key features and maintained a consistent visual theme to make her storefront easily recognizable.

A/B Testing. I experimented with two variations of a pin to analyze which pin receives more clicks and conversions.

Staying Updated with Pinterest trends. Pinterest's algorithm often prioritizes fresh and trending content. Keeping my client's pins aligned with current trends can improve her performance in terms of visibility, engagement, and overall reach.

Doubled my client's engagement rate, and conversion rate and increased sales through strategic social media campaigns and personalized interaction with followers.

2. High-quality product photos drove traffic to my client's website and increased community awareness.

Pinterest Trends. Pinterest provides its own analytics platform, which allows me to track the performance of the Pins, measure engagement, and gain insights into my client's audience.

Tailwind: This is a popular Pinterest scheduling tool that helps schedule pins at optimal times, analyze performance, and discover trending content. It also offers features like SmartSchedule and Tribes for enhanced collaboration.

SEMrush: This tool analyzes the performance of competitors on Pinterest, identifies top-performing Pins, and gains insights into their strategies.

Adobe Spark and Canva: Used Adobe Spark and Canva to create professional-looking Pins.

Hashtagify: used Hashtagify to discover trending and relevant hashtags to include in their Pin descriptions.

Pinterest Expertise: A deep understanding of how Pinterest works, including its algorithm, best practices, and features. This includes knowledge of creating and optimizing boards, pins, and descriptions.

Content Creation: The ability to create visually appealing and engaging content that aligns with the brand's image and resonates with the Pinterest audience.

SEO Knowledge: Understanding how Pinterest uses keywords and SEO (Search Engine Optimization) is crucial. This includes optimizing pin descriptions, board titles, and profile information for searchability.

Analytics: Proficiency in using Pinterest Analytics and other social media analytics tools to track the performance of pins, boards, and overall account engagement. This data-driven approach helps in refining strategies and improving results.

Social Media Management Tools: Familiarity with social media management tools that facilitate scheduling, monitoring, and analyzing Pinterest activity. Tools like Hootsuite, Buffer, or Tailwind are valuable for efficiency.

Creativity: Generating creative ideas for Pinterest boards, pins, and campaigns that capture the audience's attention and align with the brand's identity.