Influencer Marketing and Outreach

Winnie Njeri

Researcher
Marketing Analytics Specialist
Content Creator
Instagram
TikTok
YouTube

Input 1.

10 Instagram Influencers.
Location; USA
Format; Name of Influencer, Username on Instagram, Number of followers, contact info.

Deliverables.

For this task, I decided to narrow down my search to travel influencers on Instagram.
I arranged the list with the first four being couples that travel together, then three women influencers, and lastly travelers that travel with their children.
Within these travelers and the three general categories, we could get more specific. Like "Adventure Travel", "Luxury Travel", "Budgeting Travel", etc.

Input 2.

Your client is launching a new product into the Philippines market. Gym Junk is an Australian activewear company based in Byron Bay that sells clothes across AU and NZ. You may have worked on a few of their other Challenges.
They are launching their pilates activewear in the Philippines by collaborating with Filipino pilates influencers on TikTok.Once they find influencers to work with they will send them Pilates outfits to wear and talk about on their channels. It’s your job to find those influencers.
As a general rule, the accounts should be based in the Philippines or at least have a Philippino following. You can tell this by looking at the language used in the videos and comments. The account should focus primarily on the niche and audience the client is looking to sell to. If it is too broad of an account, don’t include it in the list.

Deliverables.

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