Marketing Funnel
Winnie Njeri
Project Input.
Developing A Business Concept In the "Make Money Online" Niche.
I'd like you to develop a business concept aimed at the "make money online" niche market. Provide detailed answers to the following to help analyze your business concept:
Part 1 – Developing a Business Concept Statement
Is your business description short and clear?
Does the statement include identified gaps in the market?
Are there solutions to the identified gaps/problems in the market?
Does the concept statement include your business model?
Is there an elaborate description of your core products/services? Part 2 – Analyzing your Competitors
Who are your competitors?
What are their go-to marketing tactics?
What are their Unique Value Propositions?
Have you obtained relevant facts and figures related to potential competitors?
Part 3 – Outlining the Unique Value Proposition
What differentiates your brand from others in the market?
What is your brand’s unique value proposition?
How are you communicating your Unique Value Proposition to the target market?
What are your business goals?
Part 4 – Identifying Consumer/Market Needs
Who are your customers?
Is there demand/need for your products/services in the market?
What are your pricing strategies?
Do you set marketing strategies and channels?
Do you have a go-to-market plan?
Is there a how, when, and where to launch your products/services?
Part 5 – Business Model Strategies and Tricks
Are you creating new demand?
What are the current trends and demands in the market?
Are there gaps in a given market?
Have you considered modernizing common products/services?
DELIVERABLES.
Business concept statement.
Our business is an online platform that teaches people how to earn passive income through investments and other money-making opportunities. We aim to fill the gap in the market for accessible, comprehensive, and trustworthy information on how to make money online. Our business model is based on offering premium memberships for access to exclusive content and tools, as well as affiliate marketing partnerships with financial products and services.
Competitors.
YouTube tutorials
Financial blogs
Personal finance books
Investment clubs
Go-To Marketing Tactics.
Influencer marketing
Content marketing
Paid advertising
Unique Value Proposition:
Our platform offers a unique combination of expert advice, community support, and personalized tools to help individuals make informed investment decisions and earn passive income. Our platform is not just about selling information but also about empowering and guiding users every step of the way.
Target Market: Individuals looking to increase their income and financial security through investments and passive income streams.
Pricing:
Monthly and annual premium memberships
Commission-based revenue from affiliate marketing
Marketing Strategies:
Influencer marketing
Content marketing
Paid advertising
Go-to-market plan:
Launch with a group of pilot users for feedback and testimonials
Build partnerships with financial products and services for affiliate marketing
Expand reach through social media and content marketing
Business Model Strategies:
Creating new demand by educating and empowering individuals to pursue passive income opportunities
Capitalizing on the current trend of people seeking alternative sources of income
Offering a unique value proposition by combining expert advice, community support, and personalized tools.
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Posted Jan 29, 2023
A marketing funnel is a visualization of the customer journey, from initial contact with a brand to purchase and beyond. It helps target the right audiences.
